News & Views
Healthlink Dimensions Reveals Key Insights on
Communications Preferences of Healthcare Professionals
Leading Company With Largest Database Of Its Kind In Nation Highlights Industry Shifts
ATLANTA, Ga., May 24, 2023 – Atlanta-based HealthLink Dimensions, which has the nation’s largest audited healthcare provider database, announced the release of its highly anticipated 2023 Healthcare Provider Communications Report. The report reveals insights and trends in communication preferences among healthcare professionals. HealthLink recently made the report available for download to the public.
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This is the 10th consecutive release of the annual communications report, which is developed by the company’s team of data scientists, technologists, healthcare operators, and customer experience partners. The report, based on in-depth interviews with Medical Doctors (M.D.s) and Doctors of Osteopathy (D.O.s), touches on communication preferences, preferred meeting types, working locations, and even HCPs’ views on social media.
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“Our industry is experiencing a seismic shift as hospitals and healthcare companies try new approaches to digital marketing, staffing, budgetary allocations, practice locations, and even conference participation,” reflects Amar Duggasani, CEO of HealthLink Dimensions. “Marketers are eager to see what pandemic-era behaviors become permanent and what were transitory. Many of our clients have been waiting for this year’s HCP Communication Report to understand these changes.” Amar continues, “The HCP Communications Report has been well-received by the industry over the years and has been used to shape marketing approaches for hospitals, insurance companies, marketing agencies, and pharmaceutical companies.”
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This year’s HCP Communications Report reinforced the continuing trend, more than ever, that healthcare professionals prefer email communications from marketers and network partners. In the newly-issued report (2023), 75% of respondents indicated they prefer to be contacted via email for industry communication, a mere 3% increase from 2022.
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However, the new report showed significant post-pandemic attitudes about attending professional conferences. The percentage of healthcare providers who indicated receptivity to conferences and exhibits skyrocketed from 12% in 2022 to 42% in 2023, illustrating the normalization of conditions within the industry as the pandemic recedes into the not-so-distant past.
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Facts like this demonstrate big changes can occur in the healthcare industry within a single year and underscore the need for healthcare marketers to be ready to pivot quickly to meet HCPs where they are. The report discusses how in-person meetings are also experiencing a rise in popularity with medical experts, healthcare providers, and marketers. Other components of the report detail how HCPs communicate with patients, their perceived interest in social media, and their opinion on networking.
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HealthLink Dimensions’ clients embrace the information contained in the annual report, with one stating, “These reports are full of legitimate facts and contain well-researched information. We look forward to seeing this first-party research and analysis from HealthLink Dimensions each year.” The same client added the communications insights in the report “ultimately aid us to connect and communicate well with healthcare providers and create a better HCP community.”
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The survey was sent to 400,000 HCPs and consisted of a 5-minute, 17-question survey. HealthLink Dimensions estimates the results have a less than 5% statistical margin of error.
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The company used its database, the largest of its kind audited by BPA Worldwide, to reach survey respondents. The list includes more than 1.2 million doctors. In addition to its provider and hospital data, HealthLink Dimensions offers email deployment and programmatic advertising solutions to its clients, which include 11 of the 15 largest pharmaceutical companies in the United States.
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The 2023 HCP Communications Report can be requested free of charge here.
To learn more about HealthLink Dimensions, please contact Meieli Sawyer at (305) 668-0070 or msawyer@weinbachgroup.com.
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About HealthLink Dimensions
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HealthLink Dimensions is the nation’s top choice for healthcare provider data used by hospitals, life sciences, and health insurers, including 11 of the 15 largest pharmaceutical companies. The company helps clients connect and digitally engage with healthcare providers using the nation’s largest database of its kind – sourced from multiple resources and audited by third-party verifier, BPA Worldwide. Founded in 2000 and headquartered in Atlanta, Georgia, the company has been recognized as one of America’s fastest-growing private companies on the Inc. 5000 list for five consecutive years.