HealthLink Dimensions Pulse Solution
Campaign Performance Metrics
Track What's Working and What's Not
HealthLink Dimensions’ Campaign Performance Metrics solution provides the foundational data marketers need to evaluate success, spot trends, and optimize outreach. From email opens and clicks to programmatic impressions and conversions, these metrics offer clear, channel-specific visibility into how your campaigns are performing.
Real Metrics That Drive Real Decisions
Without accurate, detailed data, it’s hard to prove ROI or make meaningful adjustments. HealthLink Dimensions tracks key performance indicators across email, programmatic, and triggered campaigns, ensuring you have the data needed to make informed decisions at every stage.
Unlike standard dashboards that offer surface-level views, our reporting is built for healthcare marketers: channel-level attribution, and performance rollups that align with your business goals. Whether you’re optimizing in-flight or reporting to leadership, you’ll have reliable, transparent data that supports smarter decisions.
What's Included
Core Campaign KPIs
Track email open rates, click-through rates, impressions, conversions, and engagement trends across channels.
Attribution Support
Combine with Physician-level Data (PLD) or Script-Lift Analysis to extend metrics from engagement to conversion or Rx impact.
Why Use Campaign Performance Metrics from HealthLink Dimensions?
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Identify top-performing messages, channels, and segments quickly
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Optimize campaigns in-flight based on real-time engagement trends
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Drive better ROI by reallocating budget to high-performing campaigns and channels
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Support cross-team collaboration with standardized performance data
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Validate strategic decisions with transparent, trusted metrics
FAQs
Which metrics are included in the standard reports?
Reports typically include open rates, click-through rates (CTR), impressions, conversions (where applicable), and engagement by segment or channel.
Can I get campaign performance broken down by creative or audience?
Yes. We can provide performance rollups by creative variation, message, geography, or other key audience criteria.
How do these metrics relate to PLD or Script Lift?
Campaign performance metrics measure engagement. When paired with PLD, you’ll know who engaged. When combined with Script Lift, you can connect engagement to prescribing behavior.
