HealthLink Dimensions Engage Solution
Programmatic Advertising
Reach HCPs Across the Web on Any Device
HealthLink Dimensions’ Programmatic Advertising solution helps brands and agencies reach verified healthcare providers wherever they browse, including non-medical websites. Programmatic Advertising allows you to activate audience segments across mobile, desktop, apps, and connected TV (CTV) with the same precision you expect from endemic platforms, but with broader reach and better scale.
Smarter Advertising That Meets HCPs Where They Are
Programmatic campaigns often focus too narrowly on medical websites, where inventory is limited and costs run high. This leaves healthcare marketers struggling to scale reach and wasting spend on irrelevant impressions. HealthLink’s Programmatic Advertising solution targets providers across the open web and preferred devices using verified data tied to NPIs.
We support activation through any DSP, with data onboarding via LiveRamp, Throttle, and other leading platforms. Clients can choose from hundreds of pre-built HCP segments or request custom audiences based on specialty, claims behavior, geography, and more. Our data is used to reduce waste, improve efficiency, and track results at the physician level where supported.
Programmatic is often paired with Triggered Email to re-engage providers after an ad view or click, delivering a timely follow-up based on actual interest or behavior.
What's Included
Off-the-Shelf or Custom Segments with Competitive CPMs
Access ready-to-use HCP audiences or request custom segments by diagnosis, prescribing volume, affiliation, or clinical specialty.
Bring Your Own DSP
Activate in the DSP of your choice without being tied to a specific platform.
Data Onboarding Integration
We work with top-tier data on boarders (e.g., LiveRamp, Throttle) to securely move and activate audience segments.
NPI-Level Reporting Support
Select DSPs allow for physician-level performance reporting, enabling tracking down to individual NPIs where permitted.
Cross-Channel Integration
Trigger follow-up emails to HCPs who’ve interacted with your ads, closing the loop and increasing downstream engagement.
Why Marketers Use HealthLink Programmatic
- Reach HCPs across the open web and connected devices
- Filter by claims, diagnosis, affiliation, and prescribing behavior
- Eliminate media waste with data-backed segments and filtering
- Receive campaign reporting down to the NPI level (when supported)
- Combine with Trigger Email for seamless multi-touch workflows
- Benefit from competitive CPMs—we own the data, control the activation, and pass the savings on to you
FAQs
What DSPs can I use?
You can activate your campaigns in any DSP. Our audience segments are portable and can be delivered through leading data onboarding platforms — and in many cases, they’re already available off-the-shelf within commonly used DSPs.
Can you build custom segments?
Yes. We support fully custom HCP segments using specialty, geography, clinical activity, and other profile data.
What kind of reporting is available?
Standard performance metrics like impressions, clicks, and conversions are included. In some DSPs, NPI-level engagement reporting is also available.
Can I connect programmatic to other outreach channels?
Yes. Many of our clients integrate programmatic campaigns with Trigger Email to re-engage HCPs and move them further down the funnel.
How long does it take to build a custom segment?
Custom segments are typically completed within 3 to 5 business days. Timelines may vary slightly based on complexity or data volume, but our team works to meet or beat that standard whenever possible.
