HealthLink Dimensions Profile Solution
Claims, Insurance, and Other Insights
Target HCPs Based on Diagnostic
Go beyond specialty and title by using real-world clinical behavior data to target healthcare providers. HealthLink Dimensions’ Claims, Insurance, and Other Insights gives you access to prescribing, diagnosis, surgery, and procedure data that reflects how providers practice, not just how they are listed.
Build Smarter Campaigns with Clinical Behavior
HealthLink's Claims Insights allows healthcare marketers, life sciences teams, and payer organizations to activate campaigns based on what providers actually do in clinical settings. This includes data on prescriptions (Rx), diagnoses (Dx), surgeries (SX), and procedures (PX), sourced from Medicare, Medicaid, and commercial claims—covering 93% of prescriptions dispensed in the U.S.
Many campaigns rely on specialty alone, which can miss high-value targets or create unnecessary waste. HealthLink’s Claims Insights shows you who is actively diagnosing, prescribing, or treating within your target area. This helps expand your reach, prioritize top performers, and refine messaging based on real behavior, not assumptions.
What's Included
Prescription & Diagnosis Data
See which conditions providers are treating and what medications they are prescribing, with filtering by volume or frequency.
Surgical & Procedural Insights
Understand provider-level trends in intervention, treatment type, and procedure volume.
High-Decile Targeting
Focus on top-volume providers based on claims data across selected therapeutic categories.
Campaign Measurement Tie-In
Connect campaign activity to outcomes with script lift tracking and claims-based reporting through HealthLink Pulse.
Behavior-Based Segmentation
Build precise audiences by filtering providers with real-world activity aligned to your objectives.
Drive Real-World Engagement, Not Just List Builds
- Expand your audience beyond traditional specialty targeting
- Prioritize outreach to providers with high prescribing or diagnosis volumes
- Support sales, and recruitment teams with behavior-backed targets
- Measure and Improve campaign ROI with claims-based analytics and script lift tracking
- Avoid wasted spend by excluding low-activity or low-relevance HCPs
FAQs
Do you use commercial claims data?
Yes. Our dataset includes commercial claims alongside Medicare and Medicaid data. In total, we cover 93 percent of prescriptions dispensed in the U.S.
Is the data compliant with privacy laws?
Yes. All data is HIPAA-exempt and tied to providers (NPI), not patients.
Can I use this data to track campaign performance?
Yes. Claims Insights powers script lift analysis and outcome tracking as part of our HealthLink Pulse offering.
How frequently is the data refreshed?
For our hosted HCP data, updates occur on a rolling basis every six months to ensure accuracy and consistency across records. For our emerging DTC/Patient solution, data refreshes are continuous. Similar to our own model, the platform ingests new sources daily, allowing for near real-time updates and adaptability.
