HealthLink Dimensions Pulse Solution
Script-Lift Analysis
Prove Your Campaign's Impact on Prescribing Behavior
HealthLink Dimensions’ Script-Lift Analysis helps pharmaceutical marketers measure real-world changes in prescribing behavior before, during, and after a campaign. Whether we managed your campaign or not, this solution gives you NPI-level insights tied directly to script activity so you can prove impact, validate ROI, and answer the questions brand teams are being asked.
Real Script Trends. Not Just Signals.
Most campaign metrics stop at awareness, but pharmaceutical marketers need to know whether behavior changed. HealthLink’s Script-Lift solution goes further, tracking actual prescription patterns across time to isolate the impact of your promotional efforts. Our analysis includes control group benchmarking, comparing exposed vs. unexposed HCPs, and is informed by deterministic targeting.
Built for pharmaceutical brands, Script-Lift supports field teams, brand leads, and analytics teams with credible, transparent reporting. It’s offered at a cost-leadership price point, making it ideal for brands who need accurate analytics without overpaying for legacy platforms.
What's Included
Time-Based Rx Analysis
Track prescribing patterns before, during, and after the campaign window at the NPI level.
Control Group Benchmarking
Compare outcomes between exposed and control HCPs to isolate true script lift.
Field Team Insights
Equip your reps and Medical Science Liaisons (MSLs) with meaningful analytics that align with their targets and territories.
Hands-On Support
Our team helps configure, interpret, and deliver results accurately, on time, and in a format that’s easy to understand and present.
Flexible Access
Run Script-Lift as a standalone service or layer it into broader analytics workflows.
Why Use Script Lift with HealthLink Dimensions?
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Quantify the real-world effect of campaigns on prescribing behavior
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Run analysis even if HealthLink didn’t manage the campaign
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Competitive pricing designed to beat legacy data and measurement platforms
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Supports field force storytelling and executive ROI validation
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Delivered with hands-on support, not just raw numbers
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Accurate, timely, and presented in a clear, actionable way
FAQs
Can Script-Lift be used if HealthLink didn’t run the campaign?
Yes. Script-Lift is campaign-agnostic. We just need details about the audience and timeframe.
How does it support field teams?
Results can be segmented or summarized for field use, including supporting performance recaps, follow-up targeting, or territory reviews.
Is this for pharma only?
While it is commonly used by pharma and agencies reporting to pharma clients, Script-Lift is also a solution to track changes in diagnoses, procedures, and surgeries.
Can it be combined with other analytics?
Yes. Script-Lift is often layered with PLD Reporting and campaign metrics to give a full-funnel view.
