HealthLink Dimensions Pulse Solution
Physician-Level Data
See Exactly Who Engaged with Your Campaign
HealthLink Dimensions’ Physician-Level Data (PLD) solution gives healthcare marketers transparency into campaign performance at the individual NPI level. PLD reporting shows which specific providers opened an email, clicked an ad, or engaged with your programmatic campaign, so you can tie outcomes directly to actions and refine future targeting.
What Physician-Level Data Really Is
Physician-Level Data is a subset of real-world data focused specifically on prescribing behavior at the individual provider (NPI) level. It’s most commonly sourced from pharmacy claims and electronic health records, capturing real prescribing activity across retail chains, mail-order pharmacies, and specialty pharmacies.
Physician-Level Data (PLD) refers to campaign-level engagement reporting at the individual provider (NPI) level. It allows marketers to see exactly which healthcare professionals engaged with email, programmatic, or triggered advertising efforts—providing visibility far beyond standard aggregate metrics.
Unlike traditional campaign reports that rely on de-identified, aggregated data, PLD connects each engagement—like an open, click, or impression—to a known and verified NPI. It shows who engaged, how they engaged, and connects those touchpoints to specific campaign assets or outreach timelines.
This enables pharmaceutical marketers and agencies to:
- Attribute engagement directly to HCPs via opens, clicks, and impressions
- Benchmark campaign elements by NPI engagement, creative, or channel
- Support follow-up and sales enablement with targeted lists of known responders
- Integrate with field and digital reporting to show complete engagement visibility
PLD is not just a reporting add-on—it’s the visibility layer that gives your campaigns credibility, accountability, and actionable next steps.
Precision Reporting for Real Attribution
Traditional campaign reporting offers aggregate metrics: impressions, clicks, open rates, but that doesn’t tell you who engaged. PLD closes the gap between delivery and attribution.
By aligning campaign performance to NPI-level data, PLD reporting helps you understand exactly which providers responded to your outreach. This makes it easier to show ROI, follow up with engaged clinicians, and fine-tune your strategy with clarity and confidence.
PLD is available across programmatic, email, and triggered email campaigns, and is especially valuable for pharmaceutical, medical device, and healthcare service brands that need to demonstrate impact to internal teams or agency partners.
What's Included
NPI-Level Engagement Data
See which physicians or prescribers opened, clicked, or responded to your campaign.
Multi-Channel Availability
Get PLD reporting across programmatic display, email campaigns, and triggered follow-ups.
Campaign ID Matching
Track performance by campaign, creative, or placement to identify what’s driving results.
Custom Format Delivery
Reports delivered in formats that support your analytics workflows or CRM integrations.
Compliance-Safe Insights
Only includes data for opted-in, trackable HCPs and channels where provider-level data capture is permitted.
PLD in Practice: Marketing Optimization Use Cases
Campaign Performance Measurement
Use TRx, NBRx, and refill behavior to assess if prescribing habits changed post-campaign. See HealthLink Script-Lift for more.
Audience Segmentation and Personalization
Differentiate between engaged prescribers, high-potential adopters, and competitor-loyalists. Tailor your message accordingly.
Omnichannel Optimization
Identify which channels drive actual behavior change, EHR touchpoints, rep visits, email, programmatic, or social.
Competitive Benchmarking
Analyze shifts in physician-level market share to evaluate brand perception, competitive pressure, and regional variation.
Why Use PLD with HealthLink Dimensions?
- Attribute campaign outcomes directly to individual healthcare providers
- Improve targeting by understanding who is engaging at the NPI level
- Deliver insights back to sales teams for more effective follow-up
- Access beyond-the-surface prescribing insights, not just ad impressions
- Validate marketing and field strategies with real-world data
- Integrate with Script Lift and campaign performance reporting for full-funnel analytics
FAQs
What data is included in PLD reports?
Each report includes NPI, engagement type (open, click, impression), campaign data, and custom fields as needed. Additional prescribing insights may be layered in.
Which campaigns support PLD reporting?
PLD is available for email, triggered email, and programmatic campaigns through HealthLink Dimensions. Partner DSP integration varies by platform.
How do you ensure PLD is compliant?
All data is sourced and reported in alignment with channel-specific permissions and industry regulations. PLD reporting is privacy safe.
Can PLD be used with Script-Lift or targeting strategy?
Yes. PLD enhances campaign measurement, while Script-Lift quantifies behavioral change. Together, they create a full view of impact.
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