HealthLink Dimensions Engage Solution
Email Deployment
Reach the Inbox. Drive Engagement. Deliver Results.
Reaching healthcare providers takes more than just email addresses—it takes trust and engagement. HealthLink Dimensions executes high-performing HCP email campaigns through a structured process that prioritizes deliverability, audience relevance, and inbox performance. Our campaigns consistently reach their destination because they provide value, are actively engaged with, and meet the standards of email platforms reward.
Trusted Execution That Reaches the Right Inbox
With over 10 million HCP emails deployed each year, HealthLink Dimensions is a known sender with the domain reputation to consistently reach the inbox.
Getting into the inbox and earning engagement requires more than uploading a list and clicking send. It involves optimized HTML, deliverability testing, targeting recipients with relevant content, suppression management, and thoughtful send strategy. HealthLink's Email Deployment solution is a reliable, repeatable system that handles every piece of the process.
Our deployment strategy is led by our in-house expert Email Deliverability Specialist, who stays current on evolving email standards by speaking at industry conferences and collaborating with industry experts. With a structured, tested workflow, we help ensure your message is delivered, seen, and ready to drive action.
Proven Results: Case Studies in Action
Assertio
Faced with rising costs and underperforming campaigns from another vendor, Assertio pivoted to an all-digital strategy and chose HealthLink Dimensions as its partner. Over 78 campaigns later, they achieved:
- 336,000+ emails deployed
- 24.9% open rate—well above the 18.6% industry average
- NPI-level insights on click frequency and co-pay behavior
- Deeper engagement tracking that connected email clicks to prescription conversions
"I’ve worked with HealthLink Dimensions for years. I’ve always been a believer. Healthlink Dimensions has been a great resource regarding data, reporting, and customizing your reporting needs as necessary." — Vincent Milano, Exec. Dir., Assertio
Cortica
Cortica needed to grow referrals outside its core market. HealthLink Dimensions delivered clean data, strategic guidance, and effective deployment—resulting in:
- 59,000+ emails sent
- 23% open rate, 2% CTR
- 9% monthly referral growth rate
- Awareness and referral expansion beyond Massachusetts
What's Included
Inbox Placement Optimization
Avoid spam folders and promotions tabs using trusted-sender tactics, optimized domains, and suppression list management.
Litmus HTML Fitness Testing
We use Litmus to validate email rendering across 90+ devices and clients before anything is sent to ensure visual consistency and functionality.
Real-Time Campaign Performance
Monitor opens, clicks, and link-level engagement with reporting powered by HealthLink Pulse, including metrics tied to individual NPIs.
4X-Verified HCP Email Database
Deploy with confidence using a database of physicians, NPs, and PAs that is verified monthly with one of 4 industry-leading deliverability vendors. See full targeting capabilities on the Email Addresses solution page.
Quick Turnaround & Structured Process
With our Email Deliverability Specialist and the deployment team managing a structured, repeatable process, your campaign can be up and running in as little as 24 hours.
Fuel Engagement and Prove ROI
- Deliver inbox-ready campaigns to HCPs with verified addresses
- Run Litmus-tested emails for flawless display on every device
- Track engagement by NPI and connect outcomes via HealthLink Pulse
- Measure co-pay interactions, sample requests, and more
FAQs
Can I use my own creative?
Yes. Our team can deploy your supplied HTML, and we go well beyond basic Litmus testing. Before launch, our in-house HTML experts manually review and refine your creativity to ensure responsiveness, dark mode compatibility, accessibility compliance, and proper rendering across email clients. We also provide fallback text-only versions where appropriate—helping maximize deliverability, readability, and engagement.
Do I get access to campaign metrics?
Yes. You’ll receive detailed reporting through HealthLink Pulse, including opens, clicks, and behavioral data tied to individual NPIs.
What makes HealthLink’s deployment different?
We’re not just a sender—we’re a known sender. That improves inbox placement. And we don’t just deploy, we test, measure, and improve every send.
How does HealthLink Dimensions account for bot activity in email campaign reporting?
HealthLink Dimensions uses technology to detect likely machine-driven activity, such as security scans or automated clicks, and filters it from reported metrics. This improves the accuracy of open and click rates, giving clients a clearer view of real engagement from healthcare professionals.
How do Apple Mail updates in iOS 18 affect email deliverability and engagement on iOS devices, and how does HealthLink Dimensions address these challenges?
We optimize content, implement BIMI (Brand Indicators for Message Identification), and use behavioral triggers to help improve HCP engagement, complementing Apple’s new filtering and preview changes. Read the full blog post for more information on the updates to Apple Mail in iOS 18.
