HealthLink Dimensions Profile Solution
Digital Identities
Connect HCPs Across Channels and Platforms
License persistent digital identifiers that unify healthcare provider identities across email, device, social, and programmatic platforms. Built for cross-platform targeting, identity resolution, and scalable digital activation while maintaining privacy at every layer.
Build the Foundation for Healthcare Identity Resolution
Most digital campaigns struggle to consistently recognize healthcare providers across platforms due to fragmented identifiers and limited linkage points. This results in low match rates, limited reach, and wasted spend.
HealthLink Dimensions' Digital Identities solution links multiple persistent, privacy-safe identifiers to each clinician—making it easier to resolve and reach the same provider across digital touchpoints, regardless of platform.
From hashed emails and NPI numbers to Mobile Ad IDs (MAIDs) and Connected TV IDs (CTV IDs), this dataset supports the creation or enhancement of a healthcare provider identity graph. It’s purpose-built for platforms, agencies, and marketers looking to activate HCP audiences across the full digital ecosystem.
What's Included
Our demographic dataset includes a robust array of provider and facility attributes:
Hashed Email Addresses
Privacy-safe, stable identifiers for cross-platform targeting and onboarding.
Mobile Ad IDs (MAIDs)
Enable device-level targeting for programmatic and mobile campaigns.
Connected TV (CTV) IDs
Extend targeting into streaming environments and connected devices.
NPI Linkage
Anchored to each provider's National Provider Identifier for baseline resolution.
DEA and Legacy IDs
Supplemental IDs that support matching and identity graph completeness.
ID Graph Mapping
Pre-structured for integration into DSPs, CDPs, DMPs, and customer activation platforms.
Extend Your Digital Reach with Precision
- Build or enhance your healthcare-specific identity graph
- Improve HCP match rates across digital channels and media buys
- Omnichannel activation across social, mobile, programmatic, and connected TV
- Go beyond NPI-only targeting to capture more of your total addressable audience
- License data into your platform, client ad stack, or agency-managed campaigns
FAQs
Who uses this today?
Most healthcare-specific DSPs rely on HealthLink Dimensions to build and maintain their identity graphs. We also partner with agencies developing in-house infrastructure to support identity resolution and audience management.
Can I license the data for my own platform or DMP?
Yes. Digital Identities can be licensed directly for integration into your existing activation or analytics systems.
What identifiers are included?
MAIDs, hashed emails, NPIs, DEA numbers, CTV IDs, social handles, and more—all tied to the provider record for accurate cross-platform resolution.
