HealthLink Dimensions Engage Solution
Paid Social Advertising
Reach HCPs Inside the Walled Gardens
HealthLink Dimensions’ Paid Social Advertising connects your brand with verified healthcare professionals on the platforms they use daily—Facebook, LinkedIn, and Instagram. Using deterministic, NPI-linked targeting, we deliver high-precision audience segments directly into your business ad accounts from our managed accounts. This eliminates the need for third-party data onboarders and ensures complete data control throughout campaign execution.
High-Accuracy Targeting in High-Traffic Environments
Unlike programmatic display, paid social campaigns operate within tightly controlled walled gardens, where inventory access and audience activation require precision and platform-specific compliance. Facebook and LinkedIn remain the most in-demand platforms for HCP targeting due to their high engagement levels and support for direct audience sharing.
For these platforms, we share verified HCP segments directly from our business accounts to yours. This approach maintains data integrity and minimizes risk, with no need to upload custom audience files or use external data onboarding services.
For additional platforms such as TikTok, we support activation through LiveRamp to ensure secure onboarding while maintaining platform access flexibility.
What's Included
Deterministic HCP Targeting
Target providers based on verified NPI-linked identity data—no probabilistic models or inferred traits.
Direct Segment Sharing
For Facebook, LinkedIn, and Instagram, we share custom HCP segments directly from our ad accounts into yours, preserving control and consistency.
Platform Access
Target HCPs across major social channels. For platforms like TikTok, we use LiveRamp for onboarding support.
Efficient Media Spend
Avoid dependency on platform lookalikes. Pre-matched segments reduce spend waste and increase engagement.
Cross-Channel Integration
Pair Paid Social with Trigger Email or Programmatic Advertising to create seamless multi-touch journeys and drive higher ROI.
Why Use Paid Social with HealthLink Dimensions?
- Reach HCPs on Facebook, LinkedIn, and Instagram—where they spend their time online.
- Avoid audience dilution by eliminating file transfers and external onboarders.
- Improve campaign precision with deterministic targeting tied to NPI identities.
- Extend social strategies with email and programmatic outreach to drive omnichannel engagement.
- Optimize campaigns using insights from our HCP Communications Report
FAQs
Which social platforms do you support?
We support direct targeting on Facebook, LinkedIn, and Instagram via business account integration. Additional platforms such as TikTok are supported through LiveRamp.
What’s the difference between deterministic and probabilistic targeting?
Deterministic targeting uses verified identifiers like NPI to match specific individuals. Probabilistic targeting relies on inferred behaviors. Our focus on deterministic methods ensures accuracy and campaign efficiency.
How do I activate a campaign?
We deliver your custom HCP audience segments directly to your business ad account for Facebook, LinkedIn, and Instagram. Your internal team or agency can activate and manage the campaign directly from there.
Can Paid Social be integrated with other HealthLink Dimensions campaigns?
Yes. Clients often combine Paid Social with Trigger Email or Programmatic Advertising to create a cohesive, multi-channel strategy.
