Host Matt Nam welcomes back John Ketchum, Chief Revenue Officer at DAW Systems, to discuss how AI has changed hiring, why partner risk is the smartest thing to de-risk in health IT, and why script lift is the metric the industry quotes most and trusts least.

Who is accountable when AI is involved in a healthcare decision? 

What does it take to stay ahead in healthcare technology when AI is changing the rules and new players are entering the market every day? 

In the first Alumni episode of HealthLink Signals, John Ketchum of DAW Systems reunites with host Matt Nam for a candid conversation about the evolving role of AI, the risks of moving too fast, and what separates trusted partners from the rest. 

From surprising perspectives on hiring and accountability to tough questions about campaign measurement, Ketchum challenges conventional thinking and shares lessons from his own career.

In this episode, discover:

• How AI is reshaping expectations for healthcare technology teams

• Why the right partnerships can be your strongest competitive advantage

• What marketers should question when evaluating point of care opportunities

• Where human judgment still matters most in an AI-driven industry

• Why some of healthcare marketing's most cited metrics deserve a closer look