How HealthLink Dimensions worked with TrustArc to automate individual rights requests, close out automated traffic, and earn independent privacy verification.

HealthLink Dimensions, provider of one of the nation's leading healthcare clinician databases, has passed the TRUSTe Enterprise Privacy Certification audit in two consecutive annual cycles, completed a SOC 2 Type II attestation, and joined the Network Advertising Initiative (NAI). Few companies in the healthcare data category hold all three. TrustArc supplied the certification and the operational systems that make it sustainable.

Why Does Independent Verification of Privacy Compliance Matter in Healthcare Data?

In a category where most data partners self-attest, an outside review gives buyers evidence instead of a promise. HealthLink chose to be examined annually by a credible third party and required a partner that could supply the tooling to sustain the certification, not just the seal.

The Challenge: Regulatory Complexity and Automated Request Volume

HealthLink operates under the California Consumer Privacy Act (CCPA) and a widening set of state privacy laws. Its visibility drew a steady stream of Data Subject Requests (DSRs), many from automated submission services rather than providers in its database, and each still consumed review time. Legacy verification confirmed only that a requester controlled an inbox, and every disposition needed a record that would hold up to an auditor or regulator.

The Solution: Automation That Backs Up the Certification

HealthLink selected TrustArc after evaluating multiple platforms. Individual Rights Manager automates intake, matching, and fulfillment of DSRs across Azure SQL, Jira, HubSpot, and Salesforce. Custom recipes query HealthLink's databases directly, fulfill requests from real database matches, and close out non-matching requests with the reason recorded. Cookie Consent Manager with autoblock governs third-party tracking across its web domains, and TrustArc Managed Services and a dedicated Technical Account Manager supported both certification cycles.

Business Outcomes HealthLink Can Point To

• Capacity returned to the team: non-matching automated requests resolve without human review.

• A defensible record: every disposition, including rejections, is captured in a system-generated audit trail.

• Requests closed within statutory windows, with visible warning when one needs escalation.

• Faster diligence: independent credentials answer the security and privacy questions life sciences brands ask before signing.

“Two years ago we decided we would rather our privacy compliance and data security programs be examined by a credible third party than ask our customers to take our own word for it,” said Nathan Lenyszyn, Chief Marketing Officer and Head of Privacy Compliance at HealthLink Dimensions. “When a life sciences client asks how we handle provider data, I hand them independent verification instead of a promise.”

Read the full case study to see the complete program, including SOC 2 Type II, NAI membership, and California Delete Act readiness: Download the case study.

Frequently Asked Questions

About HealthLink Dimensions

HealthLink Dimensions is a leading provider of healthcare provider data and marketing technology for life sciences brands, agencies, hospitals, and health plans. With more than 25 years in market, HealthLink maintains a database of 6 million healthcare providers, 3.4 million records with email addresses, and nearly 7,000 hospitals, verified monthly. Its differentiators are Product Excellence, Superior Service, and Privacy & Compliance. Data to Insight. One Trusted Partner.