A leading healthcare publisher unified its identity graph, operationalized triggered engagement, and exceeded benchmarks in a competitive space through a multi-year partnership with HealthLink Dimensions.

At a Glance

The Challenge Scaling Audience Reach Across a Broader HCP Ecosystem

As Formedics integrated multiple acquired brands into a unified business, the company needed to support a broader HCP engagement model across specialties, channels, and client priorities.

The opportunity centered on three needs.

1. Extend HCP audience reach: Formedics had strong first party relationships and established engagement across its owned properties. As the business expanded, client programs increasingly required greater reach across specific target lists, specialties, and audience segments.

2. Strengthen audience quality and match confidence: As multiple businesses came together, Formedics needed a reliable way to enrich HCP records, improve match quality, and strengthen audience intelligence across acquired and existing platforms. A stronger audience foundation would help support cleaner segmentation, stronger campaign planning, and more reliable activation against client target lists. 

3. Scale complex campaign execution: Clients were asking for more sophisticated programs with multiple creative assets, audience segments, timing rules, and engagement paths. Formedics needed an operating partner that could support the executional complexity behind those programs without pulling internal product, technology, and audience teams away from higher value platform work.

The Solution: A Strategic Audience and Activation Partnership

The relationship between Formedics and HealthLink Dimensions began in 2022 as list augmentation support. Over time, it expanded into a broader strategic partnership focused on audience extension, identity enrichment, activation support, and campaign execution at scale.

HealthLink Dimensions helped Formedics strengthen its ability to reach priority HCP audiences, improve target list match quality, and support client programs across a growing set of therapeutic areas.

• Verified HCP: audience extension HealthLink Dimensions provided Formedics with access to verified HCP audience data that helped extend reach across client target lists and priority specialties. This allowed Formedics to support programs where additional verified audience access was needed, especially when clients required activation against specific HCP segments.

• Stronger audience intelligence and match quality: As Formedics integrated multiple acquired properties, audience quality became a key foundation for growth. HealthLink Dimensions supported this work by helping enrich HCP profiles, improve match confidence, and strengthen the data foundation needed to support more coordinated engagement.

• Operational support for complex campaign delivery: Formedics’ campaign model increasingly required the ability to sequence multiple creative assets across defined HCP audiences. HealthLink Dimensions supported the operational side of that work. Its team helped manage audience activation, timing rules, delivery requirements, and campaign coordination in a way that aligned with Formedics' needs. This support allowed Formedics to scale more sophisticated programs prior to building the full operational infrastructure in house.

• A partnership built around executional trust: The relationship worked because HealthLink Dimensions operated as a close executional partner. The collaboration included shared business requirements, aligned deadlines, clear communication, and the ability to adjust quickly against client needs. 

The Outcomes

A flagship campaign exceeded benchmarks.

Formedics executed a campaign that sequenced more than 20 creative assets across priority HCP audiences. HealthLink Dimensions helped extend verified reach, support audience activation, and contribute to performance that exceeded benchmarks.

The campaign demonstrated the value of combining Formedics’ HCP engagement model with HealthLink Dimensions’ audience extension and activation capabilities. Formedics strengthened its omnichannel engagement footprint.

Frequently Asked Questions