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Assertio, a quality-driven pharmaceutical company with a growing portfolio of brands, made a radical shift in its marketing strategy. The company’s growing portfolio and changing market conditions led to a re-evaluation of its field-based teams, which comprised 110 people. This situation was further exacerbated by the general impact of COVID and the challenges of connecting with prescribers in the post-pandemic environment.
Download the full case study to discover how HealthLink Dimensions collaborated with Assertio to grow its business in 2023 by transitioning to an all-digital strategy.
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