Dentists have long been an essential yet underutilized audience in healthcare marketing. As oral health becomes more closely connected to overall wellness, the ability to precisely target this group has never been more important. That is why HealthLink Dimensions is expanding its provider database to include dentists, bringing a new level of accuracy and reach to this critical segment.
Dentists represent a highly defined and influential audience. They are a natural target for medical device and supply companies that support dental practices with consumables and equipment, pharmaceutical brands with therapies tied to oral health, and service organizations offering insurance products, practice management platforms, or recruiting solutions. Unlike broader provider categories, the dentist universe is clearly licensed and measurable, which makes it particularly valuable for marketers who require precision in their targeting strategies.
HealthLink Dimensions is adding approximately 200,000 dentist records to its database. This expansion ensures more than 95 percent coverage of active licensed dentists, with validated email addresses included. To guarantee accuracy and deliverability, all addresses undergo a 12X verification process that combines third-party audits with continuous in-market validation. This level of rigor delivers confidence that marketers can reach dentists with messages that arrive on time and in the right inbox.
Dentist data is also uniquely valuable because it mirrors the qualities of other core provider audiences such as physicians, nurse practitioners, and physician assistants. Like these groups, dentists are supported with demographic profiles and claims-driven insights, making it possible to segment campaigns not only by who providers are, but by what procedures they perform and what products they prescribe. This alignment positions dentist data as one of the most powerful new datasets for healthcare marketers looking to expand their reach with the same confidence they have in existing channels.
Access is available today for both programmatic advertising and email deployment through LiveRamp, DeepIntent, and other demand-side platforms. This makes it possible for marketers to activate omnichannel campaigns that reach dentists at scale, with precision and measurable results.
Dentists are a timely and valuable addition to the HealthLink Dimensions provider database. With 200,000 records, near-complete coverage, 12X-verified email addresses, and claims-backed insights, marketers can now engage this group with the same precision that has long been available for physicians, nurse practitioners, and physician assistants. Available through LiveRamp, DeepIntent, and other demand-side platforms, dentist data unlocks a new frontier for measurable, targeted, and scalable healthcare marketing.
