A HealthLink Dimensions Case Study

As more people in their 70s, 80s and 90s choose aging in place over retirement communities or assisted living facilities, their need for in-home care is on the rise. But how do seniors and their families find the essential services they need? Mostly, through direct, post-acute care referrals from hospitals and health systems and indirect referrals via database searches on senior advocacy organization websites (e.g., Alzheimer’s Association, AARP, etc.).

Faced with a limited ability to connect directly with potential clients – made worse by the COVID-19 pandemic – and a dramatic increase in the number of home health agencies, one global in-home care provider found a creative solution that delivers:

• Better reach to hospitals and health systems for post-acute care referrals
• Better visibility in search results on advocacy organization websites
• The ability to connect with individual hospitals – even when in-person meetings were disrupted by the COVID-19 pandemic.

Could a similar approach help you? Get the case study to see.