Now in its second year, DeepIntent’s AdLab has quickly become a key event for healthcare marketers. More than a conference, it’s a space for bold thinking, valuable connections, and real innovation. AdLab 2025 delivered on all fronts this year—highlighting industry trends, advancing data-driven strategies, and pushing the boundaries of what’s possible in healthcare advertising.
The highlight of the event was the launch of DeepIntent Cortex, a next-generation DSP built specifically for healthcare. Cortex introduces real-time optimization, AI-powered recommendations, built-in A/B testing, and access to premium endemic inventory. Marketers now have more control, faster performance, and the ability to select preferred data sources—including HealthLink Dimensions—when building campaigns.
The launch of DeepIntent Cortex marks a major shift in what’s possible for healthcare marketers, combining speed, precision, and scale through a fully integrated programmatic platform. As highlighted by Chris Paquette, Founder & CEO of DeepIntent, “We believe the launch of DeepIntent Cortex is a watershed moment for innovation in healthcare advertising. By simplifying the marketing stack with deeper integrations, like those with HealthLink Dimensions, Cortex unlocks new and emerging technologies to deliver unmatched speed, choice, precision, and scale for our mutual clients.” This partnership strengthens the alignment between clinical relevance and campaign execution, enabling marketers to better personalize their outreach and achieve more measurable outcomes. It’s a clear example of how advanced data and technology—working together—can elevate healthcare advertising.
The day’s panels reinforced the importance of adaptability and precision. Marketing leaders from Publicis, IPG Media, D4 Content Group, and CMI emphasized reaching HCPs across multiple platforms, recognizing the growing influence of NP/PAs, and experimenting with creative tactics—including guerrilla marketing—to increase engagement and awareness.
We were proud to attend AdLab 2025 in support of our partner DeepIntent. Our collaboration enables healthcare marketers to activate campaigns using 4X–verified HCP data, helping them reach the right prescribers and drive measurable outcomes across digital channels. Together, we make it easier to align clinical relevance with campaign performance—closing the gap between strategy and execution.
AdLab 2025 was more than a showcase—it was a reminder of how quickly healthcare marketing is evolving. With the right data, the right technology, and the right partnerships, the future is full of opportunity. We’re proud to be part of it and look forward to what comes next.
