The results reveal a profession that is cautiously optimistic, intrigued by AI’s promise, yet wary of its risks. Physicians value AI most for easing administrative burdens, streamlining workflows, and reducing burnout, while remaining hesitant about its role in diagnostics and clinical decision-making. Generational divides are shaping adoption readiness, with older physicians more than three times as likely to be very concerned compared to younger peers.

Inside the Report, You’ll Discover:

• How physicians perceive AI’s role today, and where they draw the line
• Which tools are actually being used (and why general-purpose platforms lead)
• The top benefits and most pressing concerns physicians have about AI
• What tasks doctors are comfortable outsourcing to AI
• How learning preferences are shifting away from traditional channels
• Strategic takeaways for healthcare marketers, publishers, and product teams

Why It Matters

For pharma, health systems, insurers, and healthcare publishers, this is a pivotal moment. Physician trust will depend on how AI tools are framed, introduced, and supported. Success will require efficiency-focused messaging, transparent education, and formats that meet clinicians in their workflows.

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