Download Now: Physicians Communications Report 2026
For more than a decade, this report has published what physicians say they want from healthcare marketers. This year we tested every answer against what they actually do. We surveyed 896 qualified physicians, then set each response beside measured behavior: 2.4 million email opens from our own engagement data, paired with verified-clinician measurement from our partner DeepIntent. The result is eight findings on timing, frequency, content, channels, and AI.
Eight findings, each one a stated preference tested against real behavior. Four of the gaps are wide enough to change how you plan. Every finding comes with a play you can run this quarter, and it's free to download.
