Register Now for HealthLink Dimensions and the Network Advertising Initiative's Webinar
Thursday, October 22, 2026 | 2:00 p.m. ET | 30 minutes | Free
DROP’s First 12 Weeks: What Healthcare Marketers Need to Know
A webinar from HealthLink Dimensions and the Network Advertising Initiative (NAI) on California’s Delete Act and the data behind your campaigns.
WHY THIS, AND WHY NOW
On August 1, California data brokers began processing the deletion requests that residents file through DROP, the state’s Delete Request and Opt-out Platform. More than half a million Californians have signed up.
If you buy, license, or use healthcare professional (HCP) data, some of those requests will reach your files. HealthLink hears the same basic questions from customers and partners: what DROP is, whether it applies to them, and what to do with a notice when one arrives. This session answers them.
WHAT YOU WILL LEARN
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What DROP requires of data brokers, and why it matters about 12 weeks in.
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What an HCP data provider sees when it checks California’s deletion lists against its records.
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How a deletion notice should reach you, how often to expect one, and what to do with it.
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Four actions to take back to your organization, including the questions to ask your data partners.
WHAT YOU WILL TAKE HOME
Every registrant receives a one-page guide to the four actions and the questions to ask a data partner, and the recording by email after the session.
WHO SHOULD ATTEND
Marketing, marketing operations, CRM, compliance, and legal teams at pharma, device, and health system organizations, agencies, and ad tech companies that buy, license, or activate HCP data. NAI membership isn’t required.
SPEAKERS
Nathan Lenyszyn
Chief Marketing Officer and Head of Privacy Compliance, HealthLink Dimensions
Nathan Lenyszyn is Chief Marketing Officer and Head of Privacy Compliance at HealthLink Dimensions, a data solutions company that helps organizations engage with clinicians across the United States. He leads HealthLink’s marketing team and its privacy program, including compliance with the Delete Act and integration with DROP. HealthLink is a registered data broker in California, Texas, Oregon, and Vermont and a member of the NAI. Nathan has more than 20 years of marketing experience across startups, SaaS, and healthcare data companies, and he executive produces HealthLink Signals, an interview series on healthcare and pharma marketing.
Tony Ficarrotta
Vice President and General Counsel, NAI
Tony Ficarrotta is Vice President and General Counsel at the Network Advertising Initiative (NAI), where he leads the organization's privacy and self-regulatory programs for the digital advertising industry. Tony oversees the NAI's privacy review program, manages working groups on legal, regulatory, and data governance issues, and develops practical privacy guidance for NAI member companies. His work spans U.S. state privacy law, federal regulatory engagement, health data privacy, and national security data restrictions. Tony is a frequent contributor to industry discussions on the intersection of advertising technology and consumer privacy.
Moderated by Kate Cox-Nowak of the NAI.
ABOUT HEALTHLINK DIMENSIONS
HealthLink Dimensions provides healthcare professional data to marketing agencies and to life sciences, hospital, health plan, and continuing medical education organizations. Email addresses are verified monthly to enhance deliverability and accuracy. Privacy and compliance are one of the company’s three commitments on every engagement. Data to Insight. One Trusted Partner.
ABOUT THE NAI
The Network Advertising Initiative (NAI) is a nonprofit, self-regulatory association for digital advertising companies, founded in 2000. It gives members practical guidance, represents the industry before policymakers, and educates on privacy practices. To learn about membership, visit thenai.org.
QUESTIONS PEOPLE ASK
Do I need to be an NAI member?
No. The session is open to anyone who buys, licenses, or uses HCP data.
Is there a cost?
No. The webinar is free to attend.
Will there be a recording?
Yes. Everyone who registers will receive the recording by email, and we’ll also post it on the HealthLink Dimensions website.
Can I send a question in advance?
Yes. Add it to the registration form, and we’ll work as many as we can into the live Q&A.
