HealthLink Dimensions Engage Solution
Triggered Email
Engage HCPs When It Matters Most
Triggered Email from HealthLink Dimensions helps you move beyond static sends and batch-and-blast campaigns. By sending messages based on real-time behavior, Triggered Email reaches healthcare providers when engagement is most likely, making every touchpoint more relevant, timely, and effective.
Send Smarter Emails, Exactly When They'll Work
Standard email campaigns follow a calendar, whereas triggered Email follows the actions of the clinician. When an HCP clicks an ad, visits a page, or shows interest, the system delivers a message at the moment it matters most.
Many campaigns miss engagement opportunities by relying on fixed schedules and broad sends. HealthLink’s Triggered Email solution solves this by using real-time behavior and clinical context to guide the next best step, resulting in higher open rates, stronger engagement, and more relevant outreach.
This solution is used by pharma, life sciences, health plans, and hospitals to replace static campaigns with dynamic engagement paths. The result? 2–3x higher open and click-through rates compared to traditional email sends.
What's Included
Behavior-Based Automation
Trigger sends based on real-time actions like email opens, ad clicks, webpage visits, or engagement with prior campaigns.
Clinical & Contextual Cues
Leverage provider specialty, location, or engagement history at the NPI level to personalize outreach with surgical precision.
"Next Best Step" Targeting
Guide HCPs through the funnel automatically with emails triggered at critical moments of interest.
HealthLink Pulse Reporting
Track every delivery, open, click, and conversion in real time—right down to the individual provider.
Cross-Channel Coordination
Sync your triggered emails with programmatic and paid social campaigns for unified, multi-touch engagement.
Smarter Engagement. Less Noise.
-
Automate timely messages tied to real HCP activity
-
Reach high-intent HCPs without overloading inboxes
-
Align campaigns with script lift and conversion metrics via HealthLink Pulse
-
Skip low-relevance sends and preserve message value
-
Seamlessly integrate across email, display, and social for cohesive campaigns
FAQs
What behaviors can trigger an email?
Triggers can include landing page visits, email interactions, ad clicks, and offline events. Custom triggers can also be configured based on your goals.
How does performance compare to traditional campaigns?
Triggered emails typically deliver 2–3x higher open and click rates than scheduled campaigns due to their real-time relevance.
Can I integrate Triggered Email with other channels?
Yes. We support full integration with programmatic, social, and retargeting efforts for synchronized messaging.
Is reporting included?
Absolutely. You’ll get real-time analytics through HealthLink Pulse, including provider-level tracking and outcome visibility.
