Healthcare campaign analytics tools fall into distinct groups. This guide compares them and explains how HealthLink Dimensions measures campaign results at the provider level.
The best healthcare campaign analytics tool depends on the question a team needs to answer. Web and business intelligence tools describe traffic and operations, while HCP-focused tools show which providers engaged and whether prescribing changed afterward. HealthLink Dimensions measures healthcare professional (HCP) campaigns at three levels: channel metrics, engagement by National Provider Identifier (NPI), and script-lift analysis. This guide compares those options with other widely used platforms.
Healthcare campaign analytics tools differ by the data behind them: engagement data from the campaign itself, prescription data, or patient-level data linked to media exposure.
Engagement metrics show who opened or clicked a message. Script-lift analysis shows whether prescribing changed by comparing exposed HCPs with an unexposed control group.
HealthLink Dimensions covers both steps through Campaign Performance Metrics, Physician-Level Data, and Script-Lift Analysis, the three solutions in its Pulse product family.
An agency using HealthLink Dimensions data for programmatic campaigns reported a 40% script lift among campaign members versus 10.5% in the control group.
Healthcare campaign analytics tools should measure four things: delivery, engagement, conversion, and downstream behavior. Delivery confirms that messages reached inboxes or ad placements. Engagement records opens, clicks, and impressions. Conversion tracks actions such as a form completion. Downstream behavior, such as prescribing, shows whether the campaign changed what providers do.
Most standard dashboards end at engagement. Pharmaceutical marketers also need to know whether prescribing changed after a campaign, which requires linking engagement records to provider-level prescription data. Hospitals have a parallel need to link outreach to referral volume.
These definitions apply throughout this guide.
Click-through rate (CTR): The share of recipients or viewers who click a message or ad.
National Provider Identifier (NPI): The 10-digit number the Centers for Medicare & Medicaid Services assigns to each U.S. health care provider. Providers can be looked up in the National Provider Identifier Registry.
Control group: A set of HCPs who did not see the campaign, used as a baseline for comparison.
Script lift: The increase in prescribing among HCPs exposed to a campaign, measured against a control group.
HealthLink Dimensions measures HCP campaigns through Pulse, one of its four product families. Pulse combines three solutions: Campaign Performance Metrics for channel-level results, Physician-Level Data (PLD) for NPI-level engagement, and Script-Lift Analysis for changes in prescribing behavior. Each solution can run on its own, and the three can be layered for a full-funnel view.
Each Pulse solution answers one measurement question.
What happened across channels? Campaign Performance Metrics.
Which individual providers engaged? Physician-Level Data.
Did prescribing change afterward? Script-Lift Analysis.
Campaign Performance Metrics reports key performance indicators (KPIs) across email, programmatic, and trigger email campaigns. Standard reports include open rates, click-through rates, impressions, and conversions where applicable. Marketers use the results to identify top-performing messages, channels, and segments, and to shift budget toward what works.
Best for: Marketers who need a consistent view of results across channels.
What clients receive: Layered with Profile data, PLD shows which parts of an audience respond most. Marketers can compare engagement by specialty, prescriber patterns, insurance plan participation, and health system affiliation to identify the most reactive segments.
Physician-Level Data (PLD) connects each open, click, or impression to a verified NPI, so marketers can see which individual providers engaged. In one pharmaceutical client program, the team could see by NPI which prescribers clicked, how many times each clicked, and whether each downloaded a co-pay card.
PLD is available for Email Deployment, Trigger Email, and Programmatic Advertising campaigns, and integration with partner demand-side platforms (DSPs) varies by platform. Each report includes the NPI, engagement type, and campaign data, and it covers only opted-in, trackable HCPs in channels where provider-level capture is permitted.
Best for: Teams that need attribution at the provider level and targeted follow-up lists for sales or field teams.
What clients receive: NPI-level engagement reports, matched by campaign, creative, or placement, in formats that fit analytics or CRM workflows.
Script-Lift Analysis tracks prescribing before, during, and after a campaign at the NPI level and compares exposed HCPs with a control group to isolate the campaign’s effect. It is campaign-agnostic, so it can measure campaigns that HealthLink Dimensions did not run. The team needs only the audience details and the campaign timeframe.
Using this solution, results can arrive as soon as the same day as the request, and delivery is typically within 24 hours. The team helps configure and interpret results, and findings can be segmented for field teams and Medical Science Liaisons (MSLs).
Best for: Brand and analytics teams that need to validate return on investment (ROI) with prescribing evidence.
What clients receive: Time-based prescribing analysis at the NPI level, control group benchmarking, and a clear summary for brand, field, and executive audiences.
The following steps show how a campaign moves from audience definition to prescribing analysis.
Define the audience as a list of NPIs and set the campaign window.
Orchestrate the campaign through HealthLink Dimensions email, trigger email, or programmatic channels, or through another provider.
Record channel results with Campaign Performance Metrics and provider-level engagement with Physician-Level Data.
Compare prescribing for exposed HCPs with the control group using Script-Lift Analysis.
Review the results with the HealthLink Dimensions team in a format built for brand, field, and analytics audiences.
The table lists results reported in HealthLink Dimensions client case studies. Results vary by audience, brand, and channel.
Reported results from HealthLink Dimensions client case studies
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Client |
Channel |
Reported result |
|
Programmatic |
40% script lift among exposed HCPs versus 10.5% in the control group |
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More than 78 email campaigns to 336,000+ recipients over ten months, with a 24.9% average open rate compared with the 18.58% pharmaceutical marketing email average cited in the case study |
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59,000 messages sent, with a 23% average open rate (after filtering machine behavior), a 2% click rate, and a 9% average monthly referral growth rate reported by Cortica |
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In the first year of the partnership, 47 campaigns reaching over 1.2 million healthcare professionals, with up to $35 million in referral revenue based on UCSF Health’s internal estimates |
“We saw co-pay behaviors change on the back end.”
– Vincent Milano, executive director, Assertio, in a HealthLink Dimensions case study
Healthcare analytics tools differ by the data they connect and the audience they serve. Some platforms unify clinical, financial, and claims data for health systems, while HCP campaign measurement tools link marketing engagement to individual providers and prescribing activity. The table lists HealthLink Dimensions, followed by five tools commonly cited for healthcare analytics.
Healthcare analytics tools by focus and fit
|
Tool |
Primary focus |
Best suited for |
Key differentiators |
|
HealthLink Dimensions (Pulse) |
HCP campaign measurement: channel metrics, NPI-level engagement, and script lift |
Pharmaceutical brands, agencies, and hospitals measuring HCP marketing results, including organizations with a lower investment level than IQVIA or Veeva programs typically involve, organizations not embedded in either ecosystem, and campaigns run on other platforms |
Provider-level engagement and script lift from one team. Measures campaigns run on any platform. Results typically within 24 hours, with hands-on support. More than 3.4 million clinicians with validated email addresses, audited by BPA Worldwide. ISO/IEC 27001 certified, SOC 2 Type II attested, TrustArc TRUSTe privacy certified, and a Network Advertising Initiative (NAI) member. |
|
IQVIA |
Prescription data and media measurement, including script lift through IQVIA Digital’s Media Operating System |
Teams invested in IQVIA prescription data and media tools |
Script lift measured against control groups, with in-house identity resolution and a medical claims warehouse |
|
Veeva (Crossix) |
Measurement of HCP and consumer marketing against patient behavior and HCP prescribing |
Teams already embedded in Veeva CRM that want field and media data in one view |
Veeva CRM field data connected with media data from 150+ publishers and channels, available in the U.S. |
|
Komodo Health |
Measurement by Komodo: ROI and performance analytics for HCP and consumer marketing |
Teams that want to link first-, second-, and third-party data to patient-level records |
No-code analytics environment built on the Healthcare Map, with weekly reports |
|
Definitive Healthcare |
Healthcare commercial intelligence: facility, health system, and physician data with claims-related insights |
Teams researching facilities and health systems for territory planning and account prioritization |
Facility and health system data with organizational relationships and physician affiliations |
Each platform in the table connects marketing activity to outcomes through a different data foundation. Teams should compare the source of the prescribing or patient data, the channels covered, and how quickly results arrive.
Start with the decision the analytics need to support, then confirm that a tool connects the data behind that decision. A brand team proving campaign ROI needs NPI-level engagement and prescribing data. A hospital tracking referral outreach needs provider-level response data. A finance team needs claims and revenue data.
Use this checklist during vendor evaluation.
Which decision will the data support, such as budget allocation, targeting, or ROI reporting?
Does the tool identify providers by NPI, or does it report only aggregate totals?
Can it measure a campaign that another team or agency ran?
How quickly are results delivered? Claims-based prescribing data has traditionally arrived with delays, so ask for turnaround time and whether results are available while a campaign is still active.
How does the tool handle privacy? Ask which HCPs and channels are included, how opt-in status is handled, and whether any protected health information (PHI) is involved.
Who helps interpret the results, and in what format are they delivered?
Pulse is the last stage of a four-part data lifecycle, and its measurement depends on the stages before it. The product families run in order: Profile, Enrich, Engage, and Pulse.
Profile supplies provider data such as practitioner and facility demographics and email addresses verified monthly.
Enrich keeps client records current through Match & Cleanse and related solutions.
Engage activates audiences through email, trigger email, programmatic advertising, and paid social.
Pulse measures the results with Campaign Performance Metrics, Physician-Level Data, and Script-Lift Analysis.
Teams that want to measure a specific campaign can talk with a HealthLink Dimensions analytics expert.
HealthLink Dimensions helps life sciences companies, hospitals, health plans, and agencies reach and engage healthcare providers with precise, privacy-safe data. Four product families, Profile, Enrich, Engage, and Pulse, cover audience definition, data hygiene, omnichannel outreach, and campaign measurement. The company is built on three differentiators: Product Excellence, Superior Service, and Privacy & Compliance. Data to Insight. One Trusted Partner.