COVID-19 has brought telehealth services into the spotlight as in-office patient visits have been reduced to prevent spreading the coronavirus. While only 25% of patients reported using telehealth services before the pandemic, 59% say they would now consider treatment via telehealth.
Patients aren’t the only ones changing their behavior and treatment preferences. HCPs are shifting how they choose to see patients by now providing telehealth options. More than 50% of HCPs are now offering telehealth services, up from just 18% in 2018. But even as we see an increase of in-person contact as the pandemic subsides, telehealth services will still be prevalent. It’s predicted that telehealth will see a nearly 65% increase by the end of 2020, and the global telehealth industry is expected to reach $185 billion by 2026, an increase from only $34 billion in 2018.
So, what does this mean for brands that offer telehealth services? As the market becomes saturated with more brands offering telehealth solutions, now is the time to boost your marketing efforts and learn how to use digital solutions to achieve results. If your brand offers telehealth services, here’s how and why email and programmatic solutions should be used in your marketing strategy sooner rather than later:
“65% of HCPs preferred email to other traditional methods of connection even before the pandemic.”
With in-person business meetings and conferences at a standstill due to COVID-19, B2B healthcare brands have turned to email database and deployment solutions to reach their target audiences. But we found in our 2020 Communications Report that 65% of HCPs preferred email to other traditional methods of connection like in-office meetings and conferences even before the pandemic. Using low cost, high ROI tactics like email marketing can provide increased exposure and position your telehealth brand to experience success immediately and after the pandemic.
Another method to efficiently reach HCPs with your message about your telehealth brand is through programmatic targeting. While programmatic targeting has always been a highly effective marketing tool for healthcare brands even before the pandemic, prices to gain maximum reach in healthcare programmatic advertising are at their lowest reported rate since May 2016. Brands offering telehealth services should consider taking advantage of the lower rates in order to launch and refine a programmatic campaign strategy as we come out of the pandemic.
Get started with HealthLink Dimensions
HealthLink Dimensions’ mission has always been to improve healthcare and make healthcare easier in the US and around the world. If you are a brand that offers telehealth services, now is the time to reach out to key HCPs as geographic restrictions on telehealth services have been relaxed, and there is opportunity to market to a wider audience. HealthLink Dimensions can provide data for 2.7+ million HCPs that can be utilized for effective email and programmatic campaigns.