No matter your industry, from marketers to health insurance payers, one thing is certain: If you want to reach physicians and other allied health professionals, you’ll need to utilize an email campaign. Consider that:
- More than 204 million emails are sent every minute.
- Between 80 and 90 percent of all doctors use their smartphones to check email professionally.
However, it’s not always easy to get the email address of key physicians, practices and even hospital administrators. Even when you have the right people, sending out a mass message with maximum deliverability can be a difficult task, especially for those who aren’t as familiar with the technical side of effective email campaigns.
An alliance of data and expertise
HealthLink Dimensions can help with our Email Deployment solution. Combining it with our Physician Email, Group Practice and Healthcare Facility databases, you’ll have far greater control over email campaigns, as well as the opportunity to expand your customer database, all in one package. We grant you the ability to not only deliver a tailored message to your clientele, but also develop a strong campaign that directly targets the key professionals most likely to express interest in your products and services.
We understand that email marketing isn’t as simple as it may seem. You must contend with spam filters, short attention spans and numerous lines of code. On top of that, you must ensure your emails are actually read. That’s why we leverage our expertise and trusted IP reputation to ensure your emails don’t just look great, but are also delivered accurately to your target audience.
You can use our databases to send emails to:
- More than 2.7 million healthcare professionals, including 1.4 million physicians.
- Over 6,900 hospitals, 5,700 ambulatory surgery centers, 16,000 long-term care facilities and 13,000 assisted living facilities.
- Approximately 300,000 healthcare facilities that have business contacts.
Working intensely for your interests
When you create a new campaign, you’ll work closely with our email deployment team to establish the parameters of your messaging, the scope of your audience and your ultimate measures for success. We will:
- Conduct a spam analysis of your message content to reduce the likelihood your audience will find your emails in the junk box.
- Oversee the HTML coding for your emails so they look visually appealing and link to the right locations.
- Use our reliable and trusted IP reputation to deploy your email campaign, maximizing message deliverability to your customers’ inboxes.
- Offer frequent campaign reports with a variety of metrics that define success and impact, including, open rate, click-through rate and forwards.
- Identify and manage any opt-outs to address flaws.
- Confirm CAN-SPAM compliance with your campaign.
- Provide specific advice to increase open rates and deliverability.
With our solution, you’ll get the healthcare customers you need to help your organization grow.
Healthlink Dimensions’ 2020 HCP Communications Survey report is the industry’s go-to guide for insights that help you:
Know what today’s healthcare professionals need and want
Build more effective marketing programs to better reach your healthcare prospects
Generate true engagement, rather than hit-or-miss response.