In healthcare marketing, it’s starting to feel like there’s a new change to privacy regulations every day that impacts your ability to deliver your messages to healthcare providers effectively.
OK, that might be an exaggeration. Somewhat.
It’s true that there has been a lot going on as far
as privacy regulations for marketers, and they
don’t all only apply to the healthcare sector.
It’s also true that privacy regulations will continue to change, as they are in a constant state of flux. So, that means it’s more important than ever to remain vigilant about your data and put a process in place that ensures you are always compliant.
Updated Privacy Regulations Affecting Healthcare Marketers
So, what do today’s healthcare marketers need to know about privacy regulations?
As we said, these regulations are constantly in flux, so the first step to ensuring you are always in compliance is to keep up with the latest developments in healthcare privacy regulations.
In addition, you can take several steps to maintain a clean dataset and ensure that every marketing campaign you send follows the latest compliance rules.
These are some of the top things to be aware of as a healthcare marketer.
1. States are creating their own laws
Some U.S. states are taking privacy regulations into their own hands to protect their citizens. The state of California started things off in 2018 when it passed the first data privacy law that a U.S. state legislature enacted.
It’s called the California Consumer Privacy Act (CCPA), and it expands the definition of what counts as “personal information.” It also requires company websites to have an opt-out link if they are marketing their products and services to residents of California. For healthcare, it prohibits companies from sharing patient information without explicit consent from the patient.
Other states are following suit. Maryland, New York, and Washington have all either enacted or proposed data protection laws similar to those in California. Other states will likely follow their lead in the near future.
So, as a marketer, it’s a good idea to follow the strictest regulations, i..e, the CCPA. That way, you will be compliant no matter what state you are marketing to.
2. Third-party data sites aren’t always trustworthy
Many marketers use third-party sites to gather data and information. It’s important to know that these sites do not always follow updated regulations.
Instead of using a third party, consider taking a partnership approach. For example, HealthLink Dimensions partners with marketers to provide updated and accurate data that is relevant to their goals. As an industry leader, we constantly monitor privacy updates to ensure our partners are always in compliance with the latest regulations.
3. Databases can be audited
Your database can be subject to audits to ensure that you comply with the latest regulations. So, ensuring that your health records and data are well managed, up-to-date, and complete is critical. In addition to helping during an audit, this will also make your marketing efforts more manageable.
Fortunately, you don’t need to do this alone. HealthLink Connect from HealthLink Dimensions can help you maintain a clean database that benefits your marketing efforts.
HealthLink Dimensions Can Help with Data Compliance and Marketing
Finding a partner for your healthcare marketing needs can help you avoid costly and time-consuming mistakes.
HealthLink Dimensions can be your trusted partner in following the latest data privacy regulations and ensuring data compliance with every marketing campaign.
Contact us to learn more about how HealthLink Dimensions can make your life easier as a marketer while ensuring you are always following the latest regulations and guidelines.