California’s Delete Request and Opt-out Platform (DROP) went live on August 1, 2026, and data brokers are processing deletion requests for the first time. In this webinar, HealthLink Dimensions and the Network Advertising Initiative (NAI) shared what the first 12 weeks looked like and what buyers of healthcare professional (HCP) data should be ready for next. Registrants submitted questions on systems, upcoming law changes, and day-to-day deletion handling, and the answers are collected below.
*Educational only, not legal advice
ABOUT HEALTHLINK DIMENSIONS
HealthLink Dimensions provides healthcare professional data to marketing agencies and to life sciences, hospital, health plan, and continuing medical education organizations. Email addresses are verified monthly to enhance deliverability and accuracy. Privacy and compliance are one of the company’s three commitments on every engagement. Data to Insight. One Trusted Partner.
ABOUT THE NAI
The Network Advertising Initiative (NAI) is a nonprofit, self-regulatory association for digital advertising companies, founded in 2000. It gives members practical guidance, represents the industry before policymakers, and educates on privacy practices. To learn about membership, visit thenai.org.