As with the start of any new year, 2019 brings an opportunity for growth. As changes in healthcare continue to occur, so should your current marketing strategy. If you want to stay ahead of the competition while also keeping patients preferences top of mind, following the latest healthcare marketing trends is a must.
Whether your current approach has recently flopped or you’re just looking for new ways to approach hospital advertising, here are the top five healthcare marketing trends to consider in 2019:
1. Convenience will be expected
Millennials are expected to pass Baby Boomers as the largest generation in the U.S., according to the Pew Research Center. With that said, it’s important to consider their perspective in terms of receiving healthcare. This generation is all about convenience, and they’re going to expect it from providers. Quick access to health records and an ability to communicate with doctors and organization staff via text message is something to consider for 2019.
2. Online reviews will control the future of your organization
Keep millennials in mind here as well. The younger generation depends on their mobile devices and the internet for many of their daily tasks, and they won’t back down when it comes to choosing a new healthcare provider. Online reviews are expected to become even more critical and utilized in 2019, which means your brand needs to work on building – or improving – its online presence. Negative reviews could make or break your organization’s reputation.
3. Video will attract new patients
Content marketing is effective, but your organization needs more than a couple of articles on its site to engage with the audience. Video is a smart route to consider. It’s an opportunity to give your brand a face and make your staff members more approachable and relatable, according to Digital Authority Partners.
4. Multichannel touch-point options will be necessary
As previously stated, millennials are looking for convenience in 2019, especially when it comes to communicating with healthcare providers. That’s why you need to make omnichannel touch points a necessity. Give patients the option to communicate with you via phone call, text message, chat bot or email. This marketing move doesn’t only provide users with more communication options, it may even encourage user engagement all around for patients who were less inclined to contact the office in fear of being putting on hold for an hour.
5. Native advertising will be more popular
Paid content is a must going into 2019. According to Business Insider, native ads will be the leader of all ad revenue by 2021, making up 74 percent of ads on publisher properties and social media platforms. The American Marketing Association, reporting for Medium, suggested that hospitals revamp their sponsored content so it remains fresh and relevant to online readers who may be potential future patients.
For more information on how to improve master data management, compliance and enhance marketing initiatives, contact HealthLink Dimensions today.