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Our Programmatic Custom Segments allow marketers to define and target their digital marketing efforts to engage healthcare professionals online with accuracy and scale. With Programmatic Custom Segments, you’re able to leverage deterministic, compliance-grade data to reach your intended healthcare audience.

HealthLink Dimensions can create a solution to meet your specific needs and help reach healthcare professionals most relevant to you. We can:

  • Identify your ideal audience by primary and secondary specialty
  • Create a custom audience via a target list match
  • Provide a turnkey solution that includes audience identification, in addition to media planning, campaign execution and post-campaign insights with our strategic partners

Unmatched Data Quality

HealthLink Dimensions’ Programmatic Custom Segments are powerful because they are derived from our high-quality demographic database, which is the largest B2B multichannel healthcare provider database available in the United States. Many large healthcare brands rely on our compliance-grade data for operational purposes and regulatory requirements. We employ strict data management practices to ensure our data is up-to-date, reliable, and accurate so that you can relax knowing you are reaching your intended audience.

Build a Healthcare Professional Audience

HealthLink Dimensions can help you identify and create a custom audience segment for your campaign. Targetable profiles include physicians, nurse practitioners, pharmacists, and other allied healthcare professionals. Some examples of the criteria available for filtering your segment include:

Age Range
Treatment Behavior
Hospital Affiliation
Specific Titles
Group Practice Size
Geographic Area
Custom Audience Segments

Already have a list of providers you want to reach online such as key accounts, high-value prospects, or current customers? HealthLink Dimensions can match your target list to digital identities for programmatic advertising campaigns and syndicate a custom segment to your DSP for activation.

Search by Specialty and Activate Today

More than 1,400 HealthLink Dimensions provider audience segments by specialty are available and ready to be activated within most major DSPs and within our DMP partners. To learn more about our audience segments or to get started, fill out the form or contact us!

Programmatic Targeting for Healthcare Marketers

A guide to programmatic best practices

Healthcare programmatic targeting doesn’t need to be difficult or complicated. It does require time and attention to ensure success. Our concise, how-to guide gives you the direction and process you need to build programmatic campaigns that deliver results. It also tells you what you need to know to find a partner with the quality data, technology, and experience to accelerate your success.

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