Health payers and life science organizations alike utilize consumer data to ensure their outreach efforts not only get to their audience but keep people engaged. Yet, these two groups commonly encounter information issues while completing this communication. It’s critical for both parties to pay close attention to the quality of their materials and avoid prevalent pitfalls in the process. Healthlink Dimensions has a closer look at top provider data pain points and how health payers and life science organizations can avoid them:
“Groups that keep information in several applications should update every technological form.”
Lack of multi-application transfers
Organizations can sometimes store information in more than one place. While some depend on this tactic to protect their data, others struggle to manage materials across the platforms. Health payers and life science organizations who opt to keep information in several applications should be sure to update every technological form when completing upgrades and cleansing actions, according to Information Age. Even better, if leaders can guarantee that these amendments are completed in real time, they know that data is accurate and useable across various storage sites.
Inability to scale cloud services
Among the many platforms in which health payers and life science organizations like to keep critical information is the cloud. These parties can often choose just how much space they want and need to store their sensitive materials. This relationship operates on a subscription-based model. Life science organizations and health payers can decide what level of service is required at their current stage and decide to add or reduce the amount of available storage necessary. Some groups may experience trouble with scalability, however. Before deciding to put data into the cloud, health payers and life science organizations must be sure the service offers the flexibility they need, according to QuinStreet.
Poor team training
In order for health payers and life science organizations to be successful in their efforts, the operation has to work from the bottom to the top. If low-level employees understand safe data practices, but top-tier executives don’t, life science organizations could be in serious trouble. To avoid issues that could affect them in the long term, health payers and life science organizations need to implement comprehensive team training, especially as their outreach continues to expand, according to HubSpot. These groups should be sure to include instruction on the best ways to collect, secure and store consumer materials.
“If privacy policies haven’t been updated, it’s vital to make a change.”
Security should be a top priority for health payers and life science organizations. While many may worry about outside threats to their data, errors made on the inside could be more dangerous and wreak additional havoc. According to the 2015 Clearswift Insider Threat Index, 78 percent of breaches in 2014 originated from within an enterprise. This is important information for groups in the healthcare industry to not only understand but combat. If organizations’ privacy policies haven’t been updated in a while – or don’t exist at all – it’s vital to make a change. This could include introductions of anti-virus and anti-spy software, firewalls and more secure wireless connections as well as amended instruction regarding password protection, QuinStreet recommended.
To improve the efficiency and effectiveness of their interactions with providers, life science organizations and health payers rely on accurate and updated information. Yet, it’s common for these groups to have old, incomplete and incorrect materials in their databases. As a result, marketers can waste valuable time, money and other resources. Data management is a necessary element of any operation. Despite its importance, many organizations struggle to maintain their information in the long term.
Luckily, Healthlink Dimensions can help. The company offers comprehensive data management services that can assist health payers and life science organizations alike with the state of their materials.