The Physician Communications Report 2024 is available, and it offers a deep dive into how physicians across specialties are adapting their communication habits in a rapidly changing healthcare landscape. The findings this year reveal some intriguing shifts.
In-Person Meetings Are Making A Comeback
Face-to-face interactions are on the rise. This year, 73% of physicians are open to in-office visits from sales reps, a significant increase from last year’s 55%. This shift suggests that as more doctors return to traditional office and hospital settings, their communication preferences are also returning to pre-pandemic norms.
Email Still Reigns Supreme
When it comes to industry communication, email continues to dominate. A notable 78% of respondents prefer to receive professional information via email. This emphasizes the importance of email as a critical channel to reach healthcare providers effectively.
The Power Of Mobile
Physicians increasingly rely on their smartphones. This underscores the significance of mobile-optimized content, ensuring messages are easily accessible at any time and from any location.
Content Preferences Are Evolving
Product approvals and prescribing updates have surged to the top of physicians’ content preferences, overtaking continuing medical education programs. This change reflects the evolving needs of healthcare providers as they prioritize actionable, relevant information.
Stay Tuned For The Upcoming NP/PA Report
As we explore healthcare communication trends, we're excited to announce that our NP/PA Report will be released before the end of Q4. This upcoming report will provide fresh insights into the communication preferences of Nurse Practitioners (NPs) and Physician Assistants (PAs). Stay tuned for more details!
Access More Content
The complete Physician Communications Report 2024 is packed with additional insights for hospitals, healthcare marketers, and pharmaceutical companies. Download the report to uncover:
Physician’s thoughts on digital advertising
The best ways to engage doctors at professional events
Social media trends among healthcare providers
Guidelines for effective patient support materials
Don’t miss out — download the Physicians Communications Report 2024 today to stay ahead of the curve.
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