Executing an effective medical email marketing campaign takes time and effort. From crafting the perfect subject line to targeting the right audience, marketing emails require thorough attention to detail from start to finish. After spending hours perfecting a new email campaign, the last thing you want is for your emails to get caught in a spam trap.
Organizations must not only understand the consequences of hitting spam traps, but how best to avoid them, as well.
The consequences of spam traps
Aside from lost time, money and effort, there are a handful of serious consequences marketers face if their marketing emails get caught in a spam trap:
- Potential damage to sender reputation, which could result in increasing bounce rates and decreased percentage of delivered emails.
- An ISP could interfere with marketing campaigns by limiting the number of emails you can send within a certain time period.
- ISPs may block your IP address or the entire range, which will negatively affect your reputation and the reputation of other IP addresses.
- You could be blacklisted entirely, condemning your marketing emails to the recipient’s spam folder.
- If ISPs identify your IP address or domain as a repeat offender, there’s a good chance your emails will be automatically rejected.
How to avoid spam traps
Fortunately, there are steps marketers can take to avoid spam traps and their consequences. Here are three ways you can ensure your medical marketing emails reach your audience, not their spam folders:
- Maintain your email database, using suppression lists and removing unresponsive and disengaged subscribers.
- Access accurate email addresses and contact information using a reputable data management company.
- Partner with a data management company that has experience and will help you remove hard bounces from your email database.