Programmatic solutions that empower pharmaceutical brands and media teams to reach 95% of prescribing providers, across any digital channel or device.
Agencies are charged with raising the awareness, reputation and reach for clients in a hyper-competitive healthcare market. Sourcing accurate regional, national and sub-specialty demographics data is difficult. Since agencies pride themselves on media knowledge and access, having complete, up-to-the minute data is essential. Without it, their clients can’t create customized messaging for targeted subspecialties and be assured of delivery. Poor programmatic target match rates lead to fewer impressions and, ultimately, campaign failure, weakening the agency-client relationship.
Unlock the power of precision with HealthLink Dimensions. Our highly detailed HealthLink Connect data and outreach services help agencies execute effective omnichannel campaigns. Typical use cases include brand awareness, CME, drug launch, and new indication campaigns designed to generate script lift.
HealthLink Dimensions brings a deep bench of industry expertise to the table, ensuring your campaigns are effective across all elements of campaign strategy.
We collaborate with third-party DSPs, DMPs, and agencies to strategize on the best channels to reach your target audience using the client’s compelling creative and content.
Healthcare-specific unique identifiers such as NPI# and DEA#, as well board certification, state license, specialty and subspecialty allow precision segmentation and targeting.
Better segmentation delivers higher performing campaigns and higher ROI. This enables agencies to support client campaign strategies with reportable data.