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Blogs for Life Sciences

Viewpoints, health observances and best practices for pharmaceutical industry marketers.

The “Smart” in Smartphone Doesn’t Mean Patient Education & Resources. But It Could.
September is National Cholesterol Education Month
Why Pharma Reps and Marketers Need to Target Nurse Practitioners and Physicians Assistants
Bot Traffic, Email Security, and Apple’s New Privacy Protection Features Muddy the Water for Marketers Trying to Measure Campaign Performance
Challenges and Solutions for Building the Golden Record for Allied Provider and Physician Data
Use HealthLink Connect Solutions for Non-Personal Promotion During and Beyond the Pandemic
Get Ready for Psoriasis Action Month in August
Men’s Health Week is an Important Reminder for Early Detection
ALZ Brain Awareness Month Should be on All Our Minds

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