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When is the Best Time to Advertise on Social?

Social media marketing can be highly beneficial for healthcare marketers. After all, healthcare providers and professionals are people too! They use social media just like the rest of us, whether for personal or professional use.

It can be challenging to determine which social media platforms to use and when to advertise on them.

Fortunately for us, Sprout Social recently published a guide to the best times to post on social media based on insights they gathered from over 30,000 customers.

In this article, we’ll review what insights they discovered and how you can use them to leverage social media marketing for your organization.

The Best Times to Post on Social Media in 2022

Before diving into the data, we must include a disclaimer that every social media platform is different, as are every marketer’s specific goals.

So, while you can use these recommendations as a guideline, they are not hard-and-fast rules. We recommend testing the timing of your social media ads and posts to gauge when your audience is the most likely to be engaged.

Now, on to the data!

Overall Metrics

Here’s what Sprout Social found about overall engagement metrics for various social media platforms.

Best time to post on social media overall

Across platforms, it seems that the times when people are the most engaged are between 9 and 10 AM CST on Tuesdays, Wednesdays, and Thursdays. People are less engaged on Mondays and Fridays, possibly because they are either recovering from or getting ready for the weekend.

Best days to post on social media

Tuesdays and Thursdays are the clear winners in the category of when to post on social media.

The worst day to post on social media

Sunday came in dead last as far as overall engagement.

Facebook

Best time to post

The best time, surprisingly, is 3 AM CST Monday through Friday. The next best times are Tuesdays at 10 AM and 12 PM CST.

Best days to post

Don’t post on Monday. Tuesdays through Fridays get the most engagement.

Worst days to post

It seems nobody’s checking Facebook on Saturday, so this is the worst day to post on Facebook.

Instagram

Best time to post

There are a few answers: Mondays at 11 AM, Tuesdays and Wednesdays between 10 Am and 1 PM, and Thursdays and Fridays at 10 AM and 11 AM, all in CST.

Best days to post

Tuesdays and Wednesdays get the most engagement on Instagram.

Worst days to post

Sundays are dead days on Instagram.

Twitter

Best time to post

Schedule your tweets for 9 AM CST on Monday, Tuesday, Wednesday, Friday, and Saturday.

Best days to post

Tuesdays and Wednesdays get the most engagement on Twitter.

Worst days to post

Nobody’s checking Twitter on Sunday.

LinkedIn

Best time to post

The best bet for LinkedIn posts is Tuesdays between 10 AM and 12 PM CST.

Best days to post

Schedule your posts for Wednesdays and Thursdays to get the most engagement.

Worst days to post

Saturdays and Sundays are pretty quiet on the networking platform.

How to Determine When You Should Schedule Social Ads

As we mentioned earlier, these guidelines are intended to help you understand when to schedule your posts. However, they might not be the best times and days for your audience.

HealthLink Dimensions can help you determine the best times and days to market to your audience using Send Time Optimization (STO).

Our STO uses artificial intelligence (AI) to comb through data and identify the optimal days and times to reach your target audience. We can increase email opens by 6.6 percent and unique clicks by 8.2 percent by sending your campaigns at the right time.

Contact us to learn more about how HealthLink Dimensions can help you leverage data to perfectly time your marketing campaigns.

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