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Expanding Your Referral Network with More Accurate Targeting

There are many ways physician liaisons benefit providers. They can help healthcare organizations with communication and marketing efforts, stay on top of industry trends to benefit providers, and create referral networks that help specialty practitioners grow their practice.

If you’re a physician liaison looking to generate more referrals, this article is for you.

We’ll break down how programmatic marketing and digital advertising can help you generate more referrals for your respective hospital or health system while minimizing wasted resources.

How Digital Marketing Can Improve Physician Relations

Many hospital systems are still using archaic outreach methods, whether trying to target payers, providers, or patients. We get it – change can be a challenge, and sometimes it feels easier to keep working with a familiar system.

However, that old system can be dragging you down, costing you more time and money than you can afford.

It’s time for a new system, one that is adapted to meet the changing needs of a 21st-century healthcare system. By embracing all that digital marketing has to offer, you can expand your referral network to target physicians who can benefit your organization more accurately.

The Problem

The challenge many healthcare organizations face is finding the resources (namely, time and money) to put into digital marketing. It can require some considerable effort to develop a digital marketing strategy, gather the necessary data, and execute a flawless marketing campaign.

Today’s healthcare teams are trying to do more with less – less staff, less money, and less opportunity.

That’s why digital marketing is so important, though. Once you have a system in place, it can save your team time and money, allowing you to do more with less in ways that help you grow your business.

The Solution: Programmatic Marketing for Referrals

One growing area of digital marketing for healthcare is programmatic marketing.

With programmatic marketing, you can reach hyper-customized audiences that are ready to see and act on your marketing message.

If you aren’t sure where to start, don’t panic. You don’t need to develop a digital marketing strategy all on your own. At HealthLink Dimensions, we partner with third-party healthcare agencies and marketers for precisely this purpose.

HealthLink Dimensions can help you create a customized programmatic marketing campaign based on the type of content your audience wants to see and the digital channels they are most likely to use. That way, you don’t have to worry about wasting ad dollars on content that is unlikely to be seen by your intended audience.

Building Referral Physician Relationships Through Digital Marketing

When it comes to referrals, the best path forward is to build relationships with other physicians.

Of course, building relationships with physicians is much easier said than done.

Today’s physicians are busier than ever, in part because of budget cuts, a physician shortage, and an influx of patients. As a result, many physicians and healthcare providers have started building relationships through digital channels in lieu of in-person events and meetings.

So, staying on top of digital marketing trends like email, SMS, and programmatic marketing can help you build and maintain relationships with referral partners. This will help you expand your referral network more effectively to bring additional referrals into your organization without spending as much time on outreach.

HealthLink Dimensions Can Help You Get Started

When you’re ready to try programmatic and digital marketing to build your referral network, HealthLink Dimensions will be available to help you get started.

We can work with you to create a customized plan based on your organization’s specific needs so you can spend less time and money on advertising and more resources on building referral relationships. Contact us to learn more.





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