HealthLink Signals Episode Two | The Signal at the Point of Care: Workflow, Data, and Relevance

Featuring John Ketcham, Chief Revenue Officer, DAW Systems 

What does it mean to reach clinicians at the exact moment decisions are made? 

In Episode Two of HealthLink Signals, John Ketcham explores the growing role of point-of-care platforms in healthcare engagement and why clinical workflow is becoming the most important context for delivering meaningful information. 

From real-time clinical data to the limits of AI hype, Ketcham explains why the most valuable healthcare messaging happens when it aligns with the physician’s immediate decision-making moment. 

Point-of-care technology is not just another media channel. It represents a fundamentally different way to connect education, data, and clinical action. 

In this conversation, Ketcham discusses: 

• What “point of care” really means in modern clinical environments 
• Why workflow context matters more than traditional engagement metrics 
• How codified clinical data enables more relevant physician education 
• The distinction between true AI innovation and better system integration 
• Why meaningful healthcare engagement must ultimately serve patient outcomes

He also reflects on the importance of responsible innovation in healthcare and why the industry must learn to de-risk experimentation in order to move forward.