The conversation about privacy in healthcare marketing has shifted. It used to be a compliance question. Now it is a trust question, and increasingly a competitive one.
That distinction matters because the companies that built governance into the foundation, rather than layering it on top, are pulling ahead. Episode Five of HealthLink Signals makes that case directly: Rob Engel, General Counsel at DeepIntent, explains why the complexity of navigating a patchwork of state privacy laws is a tailwind for companies that have built the right foundation. His test for whether a partner has actually built privacy in is blunt: would you trust them enough to buy their company? And as AI takes on more of the marketing stack, the governance layer between powerful tools and sensitive data is where that trust is either kept or lost.
The same question runs through our planning season blog: as agencies build out their H2 strategies, the data layer underneath the plan is what determines whether AI amplifies precision or amplifies noise.
It has been a busy month in the field across Inbox Expo, AHIP Vegas, Cannes Lions, and several stops in between. These conversations are shaping what comes next, and we are glad to be in them.
We are also proud to share that HealthLink was named a 2026 Georgia Fast 40 honoree by ACG Atlanta. That recognition means a great deal, and it would not be possible without the customers and partners who have placed their trust in us.
Thank you!