Welcome to the April edition of the HealthLink Dimensions' Monthly Insights!
This month's issue includes the third episode of the HealthLink Signals executive video podcast, new insights and resources, a recap of our latest industry events, and a message from the CEO.
Watch Episode Three of HealthLink Signals
Context is King: AI, Relevancy, and the Connected Consumer Journey
Featuring Michael Joachim, President of Life Sciences, Sharecare Consumer
In Episode Three of HealthLink Signals, Michael Joachim (MJ) explores how relevancy, context, and AI are reshaping the way consumers and clinicians engage with health information. From personalized content delivery to AI as a navigation tool for health, MJ explains why the volume of information is no longer the challenge—the real opportunity lies in meeting people with the right message, in the right mindset, at the right moment.
Healthcare Advertising Data: 5 Questions Marketers Should Be Asking
HealthLink Dimensions' Nathan Lenyszyn and DeepIntent's Alex Glowatz break down five key questions healthcare marketers should ask when evaluating advertising data partners.
If Your HCP Data Doesn’t Do This, You’re Already Behind
For agency leaders, the HCP data decision is now a leadership call, not a procurement one, and "good enough" data quietly drains margin and retention. Five capabilities separate a true partner from a legacy vendor.
Our HealthLink team had a great time connecting with everyone at AAPPR Annual Meeting, DHC Pharma Forward, MASHSMD, Fierce Pharma Engage, and the Nexus Awards in April. We look forward to continuing our involvement and furthering connections at May conferences!
See You Next Month!
Message from the CEO: Context & Relevancy
Context has been the theme of April. In Episode Three of HealthLink Signals, Michael Joachim makes a point that stuck with me: the challenge was never volume. It has always been relevancy. Getting the right message to the right person, in the right mindset, at the right moment.
That same idea runs through both of our new blogs this month, whether you are an agency leader rethinking your HCP data partner or a marketer asking harder questions about how audiences are built. It also reflects why we keep showing up at industry events. The conversations happening in the field right now are shaping what meaningful engagement looks like next. We are glad to be part of them.
Best Wishes,
Amar Duggasani
President & CEO
HealthLink Dimensions
HealthLink Dimensions, 1001 Summit Blvd NE, Suite 1125, Atlanta, GA 30319
.png?upscale=true&width=1120&upscale=true&name=HealthLink%20Signals%20Video%20Thumbnail%20(2).png)
.png?upscale=true&width=560&upscale=true&name=Agencies%20HCP%20Data%20Blog%20(1).png)
-1.jpeg?upscale=true&width=560&upscale=true&name=Image%20(45)-1.jpeg)
.png?upscale=true&width=360&upscale=true&name=See%20You%20at%20HMPS!%20(1).png)
