As the programmatic landscape is everchanging, so is the healthcare industry. With the declaration of a the COVID-19 pandemic last year, all eyes have been on healthcare for programmatic targeting campaigns as healthcare and pharma brands with important information needed to get in front of healthcare providers, many of which were working on the front lines and strapped for time.
Since 2018, HealthLink Dimensions has worked in partnership with LiveRamp to provide the highest quality healthcare provider data available in the marketplace. Here are some of the benefits of choosing HealthLink Dimensions’ as your trusted healthcare provider data partner in LiveRamp:
HealthLink Dimensions data was in such high demand in 2020, we saw a 45% increase in programmatic revenue compared to 2019.
• Mission and vision: To make an impact in healthcare and make marketing to healthcare providers programmatically easier through real-world, validated data available in LiveRamp Data Marketplace
• Largest healthcare provider database in the US and certified by BPA Worldwide with 1.7+ million healthcare provider digital identities
• Opportunity for cost-effective CPM models or flat fee deals to provide the best value to our customers
• In-house Provider Research Center (PRC) team that is constantly updating our data with new information and data sets
• Ability to provide custom segments through our experienced LiveRamp and in-house programmatic team
• Custom segmentation available by primary and secondary specialty, age, treatment behavior, hospital affiliation, specific titles, group practice size, gender, geographic area, and now geography and facilities impacted most by COVID-19 based on CMS data
If you would like to learn more about how HealthLink Dimensions can take your programmatic marketing strategy to healthcare providers to the next level, feel free to contact your LiveRamp representative or email email@example.com. Visit our LiveRamp Data Marketplace to purchase our exclusive healthcare provider data today!