The 2020 Healthcare Data Trends Report

What healthcare marketers need to navigate the new normal

If you’re a healthcare marketer planning to reach patients, providers, or caregivers, you can’t rely on the way you did anything before 2020 – the year that changed everything. See what happened to key search terms, outreach media, demand for healthcare provider data, programmatic digital identity requests, mobile outreach – as well as what drove open rates (and what didn’t).