Guides

The State of Value-Based Care: Improving Payer-Provider Communication

Healthcare providers and insurance payers have overlapping goals. Both want to bring about the highest quality outcomes for patients through treatment and prevention, seizing opportunities for improving processes wherever possible.  However, these two essential groups within the healthcare system often have different priorities and methods in mind for achieving their objectives. In this [...]

2018-06-13T16:27:53+00:00 June 13th, 2018|Uncategorized|

Annual Healthcare Professional Communication Report 2018

Developing relationships with medical professionals is a complex and often challenging process that demands strategic thinking. More and more institutions and practices are implementing “no-see” policies, making it difficult to gain face-to-face time with physicians and other healthcare providers.  What are the most effective ways to reach healthcare professionals?  This report provides [...]

2018-06-12T19:52:39+00:00 March 9th, 2018|Uncategorized|

Annual Healthcare Professional Communication Report 2017

Communication and technology are ever changing. Not long ago, email was a wondrous new form of communication that had a profound impact on the way we exchange information.  In today's world, with social media, online portals, apps and more, there is an overwhelming amount of channels by which we can consume and share information. [...]

2018-06-13T13:44:43+00:00 March 19th, 2017|Uncategorized|

Hitting the Mark: How to Ensure Your Email Marketing Makes an Impact

Every smart marketer should be asking him or herself the same question on a regular basis: Are my efforts hitting the mark?  Download our free guide and learn how to make improvements to your email marketing campaigns so they truly make an impact. In this guide you will read about: How engagement works [...]

2018-03-09T19:30:13+00:00 November 10th, 2016|Uncategorized|

Email Marketing 101: The ABCs of Engaging Your Audience

Email marketing is arguably the most powerful channel for reaching healthcare professionals. Yet many marketers don’t take a strategic approach to their email marketing programs. Download our free ebook and use the best practices shared here to build a successful email marketing strategy for your organization. In this ebook you will read about: [...]

2018-03-09T20:00:55+00:00 July 29th, 2016|Uncategorized|

Email Marketing Best Practices Guide

Online marketing is an important channel in today’s healthcare marketplace and a very cost effective way to strengthen your customer relationships. HealthLink Dimensions is dedicated to helping you achieve your business goals through the right expertise to maximize your multi-channel online strategy, including email marketing.  This guide includes best practices to: Improve email deliverability Comply with federal regulations Optimize [...]

2018-06-13T13:42:38+00:00 July 18th, 2016|Uncategorized|

Annual Healthcare Professional Communication Report 2016

As the healthcare industry continues to change at a rapid pace, the professionals who provide care are adapting to shifting priorities and new challenges. Reaching healthcare professionals via traditional communication channels may not be as effective as they were previously due to these changes, and the evolving preferences of HCPs as [...]

2018-06-13T13:41:47+00:00 March 7th, 2016|Uncategorized|

The State of Health Sciences Data

It all starts with great data. From marketing campaigns to operational systems and customer service processes, successful businesses are highly dependent on maintaining accurate and up-to-date data on prospects and customers. This report takes a closer look at data management within the life science industry. In this whitepaper you will discover: Results [...]

2018-06-13T12:47:00+00:00 February 1st, 2016|Uncategorized|

Email Marketing Best Practices: Sidestepping the Elusive Spam Trap

The dreaded spam trap. It can really put a damper on your email marketing strategy and cause some serious damage to your overall email campaign performance. We know that they aren't good and we want to avoid them, but how? In this guide we answer the following questions: What exactly is a [...]

2018-06-13T13:37:24+00:00 July 23rd, 2015|Uncategorized|

Breaking Through The Noise

Effective communication hinges on the ability to connect in the most convenient and efficient ways. This is especially important as pharmaceutical companies, insurance payors and businesses in the medical device industry attempt to foster a more open dialogue with medical professionals. Communicating with physicians requires flexibility and adaptability to effectively meet expectations [...]

2018-06-13T13:01:10+00:00 February 2nd, 2015|Uncategorized|