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Programmatic For Healthcare Professionals

Programmatic Marketing to Healthcare Professionals A HealthLink Dimensions Infographic for Marketers Targeted programmatic marketing campaigns are a low-cost, low-risk way to connect with the healthcare professionals you need to reach – IF you’ve got all four levels of a successful…

Certified Audited Healthcare Data

Certified Audited Healthcare Data — How to Ensure Your Data Partner Delivers HealthLink Dimensions spoke recently with Richard Murphy, Executive Vice President at BPA Worldwide to discuss healthcare data audits, including: What happens during an audit Why they’re so challenging…

Find A Great Email Deployment Partner

Find A Great Automated Email Deployment Partner You’ve invested in engaging content for your healthcare email campaigns. Your email deployment partner should be just as powerful and effective. Download this guide to learn the nine secrets that can ensure your…

How MobileZen℠ Drives Engagement Sky High

How MobileZen℠ Drives Engagement Sky High See how we used MobileZen℠ to build a free public service resource for COVID-19 communications, guidance, and updates. Every outreach captured impressive click throughs and sign-ups – and once they signed up, people stayed…

Programmatic Targeting for Healthcare Marketers

Programmatic Targeting for Healthcare Marketers A guide to programmatic best practices Healthcare programmatic targeting doesn’t need to be difficult or complicated. It does require time and attention to ensure success. Our concise, how-to guide gives you the direction and process…

SMS-Based Marketing Outreach Success

Four Simple Steps to SMS-Based Marketing Outreach Success You want to reach healthcare providers and patients. It has to be quick and private. You need high response rates and instant campaign performance feedback. Get it with Healthlink Dimensions’ MobileZen℠, an…

Online or Traditional Marketing

Online or Traditional Marketing? Choose Both How a medical education company’s unique approach to integrated healthcare marketing creates a powerful brand reinforcement engine. For many healthcare marketers, traditional and online marketing efforts operate within separate areas of influence. Tarsus Medical…

Does Outsource Mean Are You Out of Your Mind

Does “Outsource” Mean “Are You Out of Your Mind”? When is the best time to outsource some or all of your healthcare marketing? What parts deliver the best value when outsourced? Which elements work best in-house? The hard truth is…

Consumer Marketing Technology for Healthcare

Healthcare Marketing - What Works and What Doesn't in 2020 Your guide to the many types of consumer-level technologies and how to use them to refresh your healthcare marketing Consumer technology continues to make inroads into healthcare marketing – and…

Your Guide for Turning Clicks into Engagement

Turn Data into Clicks, and Clicks into Engagement How to use data-driven healthcare marketing to turn clicks to engagement with buyers and influencers Data-driven marketing tools and sophisticated healthcare provider databases have revolutionized how marketers reach healthcare professionals. However, reliance on…

The 2020 HCP Communications Survey Report

HCP Communications Survey - Time Sets the Tempo Healthcare Professionals Want Quality Content and Fewer Interruptions in 2020 HealthLink Dimensions’ 2020 HCP Communications Survey report is here! As always, this eagerly awaited industry overview contains insights and data that marketers…

Re-Energize Engagement

Our Recent Survey Confirms – Email and Social Media Increasingly Have Limited Returns Here’s How Smart Healthcare Marketers Will Re-Energize Engagement in 2020 We recently ran a survey of healthcare marketing professionals, and the results were… interesting. While lead generation…

Healthcare 2020 Marketing Trends

Get the Top Healthcare 2020 Marketing Trends from one of the Industry's Top Innovators If you're like most healthcare marketers, you'd love to get a read on what innovative approaches are working -- and what's going to work for healthcare…

Use the US News and World Report to Turn Your Physicians into Your Biggest Advocates

Use the US News and World Report to Turn Your Physicians into Your Biggest Advocates By: Christopher Lee, President HealthLink Dimensions It’s that time of year again. Not the obvious – holiday parties, New Year’s resolutions, and football playoffs. We…

Email Best Practices Quick Reference

Email Best Practices Quick Reference Online marketing is an important channel in today’s healthcare marketplace and a very cost effective way to strengthen your customer relationships. HealthLink Dimensions is dedicated to helping you achieve your business goals through the right…

Annual Healthcare Professional Communication Report 2019

Annual Healthcare Professional Communication Report: Medicine on the Move - Digital Defines Healthcare Marketing in 2019 How do today’s healthcare providers want to be reached? Equally important, what kind of information do they welcome – and what kind of content…

Email Marketing Best Practices: Sidestepping the Elusive Spam Trap

The dreaded spam trap. It can really put a damper on your email marketing strategy and cause some serious damage to your overall email campaign performance. We know that they aren’t good and we want to avoid them, but how?…

Email Marketing Best Practices Guide

Online marketing is an important channel in today’s healthcare marketplace and a very cost effective way to strengthen your customer relationships. HealthLink Dimensions is dedicated to helping you achieve your business goals through the right expertise to maximize your multi-channel online strategy, including email marketing.…

Email Marketing 101: The ABCs of Engaging Your Audience

Email marketing is arguably the most powerful channel for reaching healthcare professionals. Yet many marketers don’t take a strategic approach to their email marketing programs. Download our free ebook and use the best practices shared here to build a successful email…

Hitting the Mark: How to Ensure Your Email Marketing Makes an Impact

Every smart marketer should be asking him or herself the same question on a regular basis: Are my efforts hitting the mark?  Download our free guide and learn how to make improvements to your email marketing campaigns so they truly make…

Annual Healthcare Professional Communication Report 2018

Developing relationships with medical professionals is a complex and often challenging process that demands strategic thinking. More and more institutions and practices are implementing “no-see” policies, making it difficult to gain face-to-face time with physicians and other healthcare providers.  What…

Annual Healthcare Professional Communication Report 2017

Communication and technology are ever changing. Not long ago, email was a wondrous new form of communication that had a profound impact on the way we exchange information.  In today’s world, with social media, online portals, apps and more, there is…

Annual Healthcare Professional Communication Report 2016

As the healthcare industry continues to change at a rapid pace, the professionals who provide care are adapting to shifting priorities and new challenges. Reaching healthcare professionals via traditional communication channels may not be as effective as they were previously…

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