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Benefits of Multi-Channel Marketing for Healthcare

These days, it seems like there are endless possibilities for marketing, from social media marketing to emails, text messaging, and good old-fashioned direct mail.

But, do you really need to be everywhere to get the most ROI out of your marketing campaign?

Maybe not. However, it’s important to focus on more than one marketing channel if you want to reach a broader audience and ensure that your message gets across to the right audience at the right time. We call that multi-channel marketing.

Understanding Multi-Channel Marketing

It might seem like everyone’s on Facebook or reading emails, but the truth is that people take in information in different ways through various channels. 

Multi-channel marketing allows you to reach your audience wherever they are, whether that’s in their inbox, in their text messages, or at their desk flipping through the stack of mail left in their mailbox. 

HealthLink Dimensions’ Email Deployment Product Manager Erica Smith loves email, but even she acknowledges that it’s just one way to reach your audience. She says, “In 2021, email is still very much the preferred form of communication. But that means that everyone is sending emails, so it’s easy for your message to get lost in the shuffle.”

Erica further explains that “A lot of people are tuning out emails, especially in their personal inboxes. A lot of our personal inboxes are saturated from retailers and other B2C brands that want to make sure we know about the latest sale or update.”

At the end of the day, though, Erica says, “Email isn’t going anywhere, just like direct mail is still going strong even in 2021.” Instead of focusing on just one avenue, though, it’s crucial to create multi-channel campaigns to get all your touchpoints and make sure you are reaching people where they are instead of where you think they should be. 

Options for Multi-Channel Marketing

So, what options do you have if you want to start a multi-channel marketing campaign? Let’s take a look at some of the most popular channels for healthcare marketing. 

Email marketing

As we’ve stated earlier, email marketing is the number one means of communication in today’s digital world. Email lets you send targeted messages to varied audiences based on their demographics and needs. Plus, email is searchable, making it easy for a user to go back and find your message later. 

Text message

Text message marketing is ideal for short-term campaigns. Unlike email, though, text messages are not very searchable, so they aren’t suitable for sending information users will need to access again in the future. 

Direct mail

Stand out from the noise people are getting on their phones and email inboxes by sending direct mail. This form of marketing has seen increasing ROI in recent years. People are inundated with emails and texts. Getting “snail mail” is less common and, therefore, more effective for many people.

HealthLink Dimensions is Here for You

Reaching healthcare professionals and providers can be a challenge, especially if you rely on just one channel. 

With HealthLink Connect, you can take an omnichannel approach to marketing to ensure that you reach your target audience wherever they are. In addition, we have the largest independently verified provider and facility database available, which means we can help you expand your audience and reach without wasting your time.

Whether you’re already using a multi-channel approach and not getting the results you want, or you just don’t know where to start, we can help. Get in touch with us today to learn more about how HealthLink Dimensions can improve your marketing efforts.

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