Life sciences organizations that operate internationally need to understand how new demands for compliance could impact their email marketing and sales strategies.
Making the most of today's wealth of quantitative information requires separating what’s important from all the noise.
The needs of long-term care centers are different from either physicians' groups or hospitals, and it's vital for life sciences marketers and salespeople to develop their approach accordingly.
Armed with an awareness of the purchase process and databases full of relevant information, organizations can make smarter calls in creating a physician email marketing campaign.
Since there can be major differences in what types of treatment physicians administer to different communities, it’s crucial for makers of medical products to take demographics into account for their marketing efforts.
Life sciences leaders should always consider the challenges facing today’s doctors when formulating and deploying a marketing and sales strategy.
A deep understanding of how medical specialization affects the needs of doctors and their patients is essential to developing effective marketing and sales initiatives.
Life sciences organizations must work their way toward sales by nurturing strong leads, a process that can be especially difficult given the complexity of healthcare technology.
Your data moves fast. Can you keep up? Just as it can be a challenge to maintain a workout routine, many healthcare organizations struggle to maintain large provider databases which age over time. But like our waistlines, a provider database can accumulate with unhealthy “fat” in the form of inaccurate and outdated [...]
There are many reasons why health payers should care about the quality of their data.