In our The State of Pharma series, HealthLink Dimensions has reported about trends shaping the pharmaceutical industry in the COVID-19 era. In this post, we examine how clinical trials were different due to the rapid pace of development for the…
In our The State of Pharma series, HealthLink Dimensions has examined how pharma brands can use email marketing to deliver important COVID-19 vaccine and therapy information to primary care physicians, marketing strategies to dermatologists, the importance of non-personal promotion during…
In this series, HealthLink Dimensions has examined how pharma brands are marketing to dermatologists, the importance of non-personal promotion, and how pharma brands are evolving during the pandemic. In this post, we examine the value of using email marketing to…
Do you remember your first time watching a 3D movie? After you got over how the glasses made everything look futuristic, most viewers recall feeling immersed in the full experience. By adding 3D to a movie, creators were able to…
In this series, HealthLink Dimensions has examined the importance of non-personal promotion (NPP) and how pharma brands are evolving during the pandemic and can prepare for the future. In this post, we look at how HealthLink Dimensions’ experience, valuable data,…
There’s no question that healthcare marketing has changed in 2020 and may never be the same. Hospital and healthcare facility patient interactions and healthcare businesses operations have been forced to evolve during the pandemic, which has posed challenges within the…
In this series, HealthLink Dimensions examines the effects of the COVID-19 pandemic on the pharmaceutical industry and what it means for the future of pharma marketing. At the beginning of the pandemic with in-person visits coming to a standstill, we saw many shifts in the…
Since the COVID-19 pandemic began earlier this year, there has been another healthcare crisis looming that can be as invisible as the virus itself. Nearly 50% of Americans say that the pandemic is affecting their mental health, with a national…
COVID-19 has brought telehealth services into the spotlight as in-office patient visits have been reduced to prevent spreading the coronavirus. While only 25% of patients reported using telehealth services before the pandemic, 59% say they would now consider treatment via…
Although doctors are normally discrete in terms of their willingness to openly engage on social media platforms, HealthLink Dimensions’ 2020 Communications Report found that 46% of physicians participated in social networking for professional purposes, up from just 34% in 2019.…