COVID-19 has brought telehealth services into the spotlight as in-office patient visits have been reduced to prevent spreading the coronavirus. While only 25% of patients reported using telehealth services before the pandemic, 59% say they would now consider treatment via…
Although doctors are normally discrete in terms of their willingness to openly engage on social media platforms, HealthLink Dimensions’ 2020 Communications Report found that 46% of physicians participated in social networking for professional purposes, up from just 34% in 2019.…
How Carelike is making an impact during the pandemic COVID-19 is affecting how all components of the healthcare industry operate, but especially when it comes to providing care for patients who need ongoing support. The need for post-acute care…
The landscape of the pharmaceutical industry has changed this year with in-person promotion coming to a standstill. Marketing budgets are expected to be down for 46% of pharma companies, and 54% expect that drug launches will be delayed due to…
As we are living a new normal in 2020, marketing has become a challenge in every industry, particularly healthcare. In-person is out, and inbox is in. Even though 46% of healthcare marketing budgets are expected to be down, nearly 44%…
With the outbreak of the coronavirus, staying engaged and informed has never been more important in healthcare. Healthcare marketers are having to rethink their strategies on how to remain in front of their customers and deliver vital information that could…
How to rethink your B2B healthcare marketing strategy during the pandemic The healthcare industry has been drastically impacted on a global scale due to the coronavirus after the threat of overcrowded healthcare facilities and another recession is becoming a reality. …
How our products and services are making an impact in healthcare As we entered a new decade in 2020, it’s nearly impossible to read the news without the mention of crises in healthcare. Recently, the threat of the coronavirus has been making headlines, and other epidemics like vaping-related deaths, mental health issues, FDA…
Marketers of all industries are expected to accurately target the right audience, understanding what they want and exactly when they want it. This can seem like a difficult venture with all of the data floating around the world wide web.…
There’s no denying how advantageous programmatic advertising can be to physician and healthcare marketing. It’s the foundation that allows marketers to reach their target audience of patients, optimize claims processing and understand when it’s best to execute their marketing campaigns…