In this series, HealthLink Dimensions examines the effects of the COVID-19 pandemic on the pharmaceutical industry and what it means for the future of pharma marketing. At the beginning of the pandemic with in-person visits coming to a standstill, we saw many shifts in the…
Since the COVID-19 pandemic began earlier this year, there has been another healthcare crisis looming that can be as invisible as the virus itself. Nearly 50% of Americans say that the pandemic is affecting their mental health, with a national…
COVID-19 has brought telehealth services into the spotlight as in-office patient visits have been reduced to prevent spreading the coronavirus. While only 25% of patients reported using telehealth services before the pandemic, 59% say they would now consider treatment via…
Although doctors are normally discrete in terms of their willingness to openly engage on social media platforms, HealthLink Dimensions’ 2020 Communications Report found that 46% of physicians participated in social networking for professional purposes, up from just 34% in 2019.…
How Carelike is making an impact during the pandemic COVID-19 is affecting how all components of the healthcare industry operate, but especially when it comes to providing care for patients who need ongoing support. The need for post-acute care…
The landscape of the pharmaceutical industry has changed this year with in-person promotion coming to a standstill. Marketing budgets are expected to be down for 46% of pharma companies, and 54% expect that drug launches will be delayed due to…
As we are living a new normal in 2020, marketing has become a challenge in every industry, particularly healthcare. In-person is out, and inbox is in. Even though 46% of healthcare marketing budgets are expected to be down, nearly 44%…
With the outbreak of the coronavirus, staying engaged and informed has never been more important in healthcare. Healthcare marketers are having to rethink their strategies on how to remain in front of their customers and deliver vital information that could…
How to rethink your B2B healthcare marketing strategy during the pandemic The healthcare industry has been drastically impacted on a global scale due to the coronavirus after the threat of overcrowded healthcare facilities and another recession is becoming a reality. …
How our products and services are making an impact in healthcare As we entered a new decade in 2020, it’s nearly impossible to read the news without the mention of crises in healthcare. Recently, the threat of the coronavirus has been making headlines, and other epidemics like vaping-related deaths, mental health issues, FDA…