“The State of Pharma” series from HealthLink Dimensions has followed and examined trends that matter the most in pharma throughout the course of the pandemic. In this post, we examine how healthcare provider data can be used to reach behavioral…
In our “The State of Pharma” series, we’ve examined trends shaping the ever-evolving pharma industry throughout the COVID-19 pandemic. In this post, we take a look at the importance of maintaining consumer trust as pharma continues to work on vaccine…
Reaching healthcare providers in today’s advertising world can be tricky. Not only have healthcare providers in many specialties been experiencing job fatigue and turnover due to the pandemic, but they’ve been bombarded with healthcare ads, creating challenges for healthcare marketers…
Healthcare marketers were thrown a curveball at the beginning of the pandemic, causing a quick shift to adapt to the times. Traditional B2B marketing budgets were slashed, and dollars were moved to digital mediums like programmatic advertising to get in front of the right healthcare providers with appropriate messaging. But as business…
Throughout the pandemic, healthcare companies have been re-evaluating their technology and data to make healthcare workers’ jobs and care for patients easier. With increased focus on providing the best healthcare experiences possible, utilizing resources where they are needed most to…
“The State of Pharma” series from HealthLink Dimensions has followed and examined trends that matter the most in pharma throughout the course of the pandemic. In this post, we examine how healthcare provider data can be used to reach behavioral…
It's no surprise that the topic of healthcare has been on everyone's minds over the past year due to the COVID-19 pandemic, especially when it comes to news, updates, and questions related to health. The keyword "coronavirus" was the most…
As the programmatic landscape is everchanging, so is the healthcare industry. With the declaration of a the COVID-19 pandemic last year, all eyes have been on healthcare for programmatic targeting campaigns as healthcare and pharma brands with important information needed…
How HealthLink Dimensions can help with compliance requirements Under the new presidential administration, there will likely be a more in depth focus on audits and compliancy checks in the healthcare and life sciences sectors than seen in the past several…
As we approach the one year anniversary of the declaration of a global pandemic, life has changed as we know it. With those changes and topics that matter most, the advertising that we see in our daily lives has changed…