As we are living a new normal in 2020, marketing has become a challenge in every industry, particularly healthcare. In-person is out, and inbox is in. Even though 46% of healthcare marketing budgets are expected to be down, nearly 44%…
With the outbreak of the coronavirus, staying engaged and informed has never been more important in healthcare. Healthcare marketers are having to rethink their strategies on how to remain in front of their customers and deliver vital information that could…
How to rethink your B2B healthcare marketing strategy during the pandemic The healthcare industry has been drastically impacted on a global scale due to the coronavirus after the threat of overcrowded healthcare facilities and another recession is becoming a reality. …
How our products and services are making an impact in healthcare As we entered a new decade in 2020, it’s nearly impossible to read the news without the mention of crises in healthcare. Recently, the threat of the coronavirus has been making headlines, and other epidemics like vaping-related deaths, mental health issues, FDA…
Marketers of all industries are expected to accurately target the right audience, understanding what they want and exactly when they want it. This can seem like a difficult venture with all of the data floating around the world wide web.…
There’s no denying how advantageous programmatic advertising can be to physician and healthcare marketing. It’s the foundation that allows marketers to reach their target audience of patients, optimize claims processing and understand when it’s best to execute their marketing campaigns…
Traditional healthcare advertising opportunities include everything from TV commercials and newspaper ads to billboards and radio time slots. Living in the digital age, these facets are no longer considered the most highly performing ways to get your facility’s name out there.…
It’s no surprise that the latest programmatic targeting spend forecast is up $10 billion from last year, as predicted by eMarketer. Healthcare marketers and advertisers are harnessing the power of programmatic to reach their target audience, optimize claims processing and…
Healthcare marketers and advertisers understand the value in finding new, customized ways to help clients reach their target audience and make use of valuable data, optimize claims processing, meet compliance requirements and solve master data quality problems. Programmatic advertising, for example,…
Effective email marketing can make a huge impact when it’s executed correctly. According to the 2018 Email Marketing Industry Report by Business Wire, 59 percent of marketers agreed that emails generate the most ROI for business. Additionally, 96 percent of…