What’s next in marketing to physicians?
To get in touch with key stakeholders at hospitals and physicians’ groups, consistently guiding them down a purchase path, consider optimizing these aspects of your organization’s communications strategy.
How does GDPR affect medical email marketing?
Life sciences organizations that operate internationally need to understand how new demands for compliance could impact their email marketing and sales strategies.
What’s your medical product marketing strategy?
By setting clear objectives and honing the most effective marketing tactics, life sciences organizations establish the conditions that fuel sustainable growth.
Infographic: Annual Healthcare Professional Communication Report 2018 Key Insights
With the movement toward value-based care, emerging mobile technologies and shifts in regulatory policy, the world of healthcare is in a state of flux. The 2018 edition of the annual HealthLink Dimensions Healthcare Professional Communication Survey gathered responses from 734 physicians, nurse practitioners and physician assistants, uncovering insights into how organizations can most [...]
EHR systems and the power of data in marketing
By understanding the full potential of EHR and PMS systems, marketing and sales teams can build wiser strategies driven by robust intelligence.
Mobile health and the future of life sciences marketing
Health insurance payers, medical device makers and pharmaceutical companies may all benefit from communications strategies that account for the emergence of mHealth and the burgeoning optimism from healthcare providers.
How life sciences firms can support patient education
Patient education is a powerful way of building positive relationships with healthcare providers.
What do medical marketers need to know about doctors?
Making physician email marketing campaigns successful begins with a clear understanding of what details are most relevant .
How data enables personalized medical marketing
By drawing on quality data and customizing marketing messages, life sciences businesses optimize their approach to contacting medical professionals.
Why life sciences marketers should prioritize patient satisfaction
With the rise of value-based care, offering a high-quality patient experience is becoming increasingly important for healthcare providers.