Healthcare marketers and advertisers understand the value in finding new, customized ways to help clients reach their target audience and make use of valuable data, optimize claims processing, meet compliance requirements and solve master data quality problems. Programmatic advertising, for example,…
It’s no surprise that the latest programmatic targeting spend forecast is up $10 billion from last year, as predicted by eMarketer. Healthcare marketers and advertisers are harnessing the power of programmatic to reach their target audience, optimize claims processing and…
Traditional healthcare advertising opportunities include everything from TV commercials and newspaper ads to billboards and radio time slots. Living in the digital age, these facets are no longer considered the most highly performing ways to get your facility’s name out there.…
There’s no denying how advantageous programmatic advertising can be to physician and healthcare marketing. It’s the foundation that allows marketers to reach their target audience of patients, optimize claims processing and understand when it’s best to execute their marketing campaigns…
Marketers of all industries are expected to accurately target the right audience, understanding what they want and exactly when they want it. This can seem like a difficult venture with all of the data floating around the world wide web.…
Effective email marketing can make a huge impact when it’s executed correctly. According to the 2018 Email Marketing Industry Report by Business Wire, 59 percent of marketers agreed that emails generate the most ROI for business. Additionally, 96 percent of…
Email marketing is powerful for hospitals and healthcare facilities when executed correctly. According to Healthcare Success, 90 percent of adults prefer visiting a doctor’s office that communicates via email. It’s a convenient way for patients to get necessary information quickly…
No matter how you craft your email marketing campaign, one thing’s for sure – it’s all about making sure the reader takes action when they finish reading the copy. Enticing your audience to read with the right subject line and…
Much like every other industry in the global marketplace, healthcare marketers must follow a variety of laws and rules regulated by government agencies. Failure to stay in compliance can be a very costly mistake. Privacy laws and regulations are a…
Marketers are always trying to gain a new audience or grow their existing base. Life science organizations use a variety of strategies to do just that. Yet, there’s one tactic that proves successful the majority of the time: referrals. According…