Although doctors are normally discrete in terms of their willingness to openly engage on social media platforms, HealthLink Dimensions’ 2020 Communications Report found that 46% of physicians participated in social networking for professional purposes, up from just 34% in 2019.…
Marketers of all industries are expected to accurately target the right audience, understanding what they want and exactly when they want it. This can seem like a difficult venture with all of the data floating around the world wide web.…
There’s no denying how advantageous programmatic advertising can be to physician and healthcare marketing. It’s the foundation that allows marketers to reach their target audience of patients, optimize claims processing and understand when it’s best to execute their marketing campaigns…
Traditional healthcare advertising opportunities include everything from TV commercials and newspaper ads to billboards and radio time slots. Living in the digital age, these facets are no longer considered the most highly performing ways to get your facility’s name out there.…
It’s no surprise that the latest programmatic targeting spend forecast is up $10 billion from last year, as predicted by eMarketer. Healthcare marketers and advertisers are harnessing the power of programmatic to reach their target audience, optimize claims processing and…
Healthcare marketers and advertisers understand the value in finding new, customized ways to help clients reach their target audience and make use of valuable data, optimize claims processing, meet compliance requirements and solve master data quality problems. Programmatic advertising, for example,…
When marketers know their customers and prospects they are able to create messaging that is personally relevant and more effective. Personalization of brand experiences is a powerful way to drive engagement and conversion – and in digital advertising, personalization is…
A clever and visually stunning marketing campaign will mean nothing if it holds little significance to the person receiving it. A campaign’s success depends on the quality of the data that fuels it. That’s why marketers need to ensure that their customer…
Healthcare marketing is all about delivering the right message to the appropriate audience at the perfect time. Traditionally, advertising practice focused on channel selection and understanding where to reach the intended audience. For example, a medical device marketer whose primary…
Effective email marketing can make a huge impact when it’s executed correctly. According to the 2018 Email Marketing Industry Report by Business Wire, 59 percent of marketers agreed that emails generate the most ROI for business. Additionally, 96 percent of…