Wondering how to connect with healthcare professionals? Think ‘who’ instead of ‘where’
Focusing on their target audience and engaging in innovative ways should be top of mind for healthcare marketers.
How do regulations impact healthcare marketers in the U.S.?
Much like every other industry in the global marketplace, healthcare marketers must follow a variety of laws and rules regulated by government agencies.
Part 3: Crafting effective email marketing campaigns
As the final staple in our series, we’ll talk about new marketing trends to look out for as well as non-traditional strategies to consider.
Part 2: Crafting effective email marketing campaigns
Let's talk about developing your body copy and why storytelling makes an excellent idea in crafting the perfect marketing email.
Programmatic Targeting Series Part 5: Understanding deterministic and probabilistic data
Let's discuss the difference between deterministic and probabilistic data and how programmatic advertising.
Programmatic Targeting Series Part 4: Valuable Precepts of Programmatic Advertising
As a part of our programmatic target series, this article will dive into the most valuable percepts of programmatic advertising.
Programmatic Targeting Series Part 3: How does AdTech relate to physician and healthcare marketing?
Let's dive into how programmatic advertising impacts the world of physician and healthcare marketing.
Programmatic Targeting Series Part 2: Benefits of Programmatic Advertising
As a part of our programmatic target series, this article will dive deep into the many benefits of programmatic advertising.
Programmatic Targeting Series Part 1: Intro to Programmatic Advertising
In this series, we'll break down the basics of programmatic targeting, its benefits and how it relates to the healthcare sector.
When marketing to doctors, the patient comes first
The emphasis on providing positive experiences in healthcare is only growing, and organizations should consider whether their communications strategy puts the patient first even when messages are directed at doctors.