When a self-described “behavior change agency” had to create a series of campaigns focused on healthcare professionals, its media team faced unfamiliar challenges with a hard-to-reach audience. While it may sound counterintuitive, this specialized advertising agency was far more comfortable developing messaging to change the minds – and behavior – of millions of Americans than persuading a relatively small universe of physicians and other care providers.
But why?
Get the case study for the complete story – and see how a data and deployment transformation set the stage for more successful engagement and scalable outreach results.