The 2025 Reimagine Pharma conference brought together industry leaders in Princeton, New Jersey, to explore how digital innovation is transforming life sciences marketing. HealthLink Dimensions was there, with Bridget and Erica attending sessions, connecting with peers, and tracking the latest strategies in HCP engagement, AI-driven content creation, and multichannel campaign execution.
Their key takeaway? The shift toward digital-first marketing isn’t on the horizon; it’s already here. Pharma brands embrace smarter tools and real-time data to launch campaigns faster, personalize outreach, and drive stronger engagement with healthcare professionals. Here are three trends that stood out:
AI-Powered Creative Tools Are Reshaping Pharma Ad Production
AI is no longer experimental in pharma marketing; it’s operational. Marketers are leveraging tools like Adobe Firefly and Creatopy to build banner ads and branded content in seconds instead of days. These platforms allow creative teams to scale production, accelerate speed-to-market, and optimize across channels without increasing overhead.
For pharma companies navigating complex approval workflows, this is a game changer. AI-generated content can be adapted quickly for multichannel campaigns, freeing up time for strategic execution and MLR approvals.
Engagement Is Expanding Beyond Email and It’s Working
Webinars, social media, and triggered email campaigns are now mainstream tools for increasing both reach and engagement with HCPs and patients. One standout example from the Reimagine Pharma conference was CSL Behring’s integration of platforms like ON24 and Inxmail to deliver highly targeted, data-driven webinar experiences.
There’s no question that webinars are gaining traction in HCP marketing—but it’s important to be accurate about that momentum. While some presenters suggested that nearly 70% of HCPs now prefer webinars for receiving information, the 2025 Physician Communications Report offers more measured insights: 43% of physicians rank webinars and online courses as their preferred format for continuing medical education (CME), making it the top digital format—but not overwhelmingly so.
That said, the trend is still clear. Webinar preference is up from 39% the previous year, and physicians are showing more willingness to engage with digital content—especially when the invitation and follow-up are well-orchestrated. In fact, the same report shows that physicians are most likely to respond to webinar invitations delivered via social media, phone calls from reps, and general email—demonstrating the value of omnichannel alignment.
This mirrors the kind of campaigns HealthLink Dimensions enables through email deployments, social media targeting, and behavioral triggers—bringing together the right content, channel, and timing to maximize engagement and follow-through.
Precision in Personalization: HCP Content Preferences Matter
One of the more forward-thinking discussions at the conference focused on the shift from “reach” to “resonance.” Understanding what content HCPs actually prefer, based on their digital behaviors and specialty, has become vital in campaign planning. Generic outreach is losing ground to content tailored around interests and interaction patterns.
This aligns with HealthLink Dimensions' core value proposition: delivering healthcare provider data enriched by clinical behavior insights and demographic targeting. By combining deterministic data with engagement metrics across email, programmatic, and social, pharma brands can fine-tune their messaging down to the specialty level.
During a CSL Behring presentation at the conference, Stuart Davis specifically cited HealthLink Dimensions in reference to HCP content preferences and email engagement. It’s a meaningful nod to the value of quality healthcare data in building scalable, high-performing campaigns.
Pharma marketers are no longer reacting to change—they’re driving it. The innovations highlighted at Reimagine Pharma reflect a clear industry shift toward speed, precision, and smarter engagement. Success today hinges on understanding your audience, personalizing outreach, and being able to act on performance insights in real time.
HealthLink Dimensions supports this approach across the entire data lifecycle. It starts with HealthLink Profile, delivering access to privacy safe HCP data enriched with specialty, demographic, and clinical behavior details. That data becomes more actionable through HealthLink Enrich, which enhances and organizes internal datasets to improve segmentation and targeting strategies. HealthLink Engage powers omnichannel execution, from high-performing email deployments to programmatic and social outreach tailored to real-world physician preferences. Finally, HealthLink Pulse brings it full circle with physician-level reporting and campaign analytics that show what’s working and where to optimize.
If your team is preparing for a product launch or looking to sharpen how you engage with clinicians, talk to a data expert at HealthLink Dimensions. We’re here to help you move with clarity, speed, and results.