As a part of our programmatic target series, this article will dive into the most valuable percepts of programmatic advertising.
Let's dive into how programmatic advertising impacts the world of physician and healthcare marketing.
As a part of our programmatic target series, this article will dive deep into the many benefits of programmatic advertising.
In this series, we'll break down the basics of programmatic targeting, its benefits and how it relates to the healthcare sector.
ATLANTA, GA -- HealthLink Dimensions®, a healthcare data solutions provider, today announced it has acquired Alert Services Corporation, expanding its presence in the $15 billion healthcare staffing market. Alert Services Corporation, based in Alpharetta, GA, connects hospital and health system recruiting departments with physician and advanced practitioner candidates. Alert Services Corporation’s [...]
The emphasis on providing positive experiences in healthcare is only growing, and organizations should consider whether their communications strategy puts the patient first even when messages are directed at doctors.
Life sciences firms and payers that are seeking to establish productive relationships with doctors and other healthcare providers must find ways to capture and hold these professionals’ interest.
With advanced strategies and reliable data on their side, companies specializing in pharmaceuticals and medical devices can find powerful uses for programmatic advertising in their marketing campaigns.
Closer partnerships between providers and payers are crucial to achieving the potential of value-based programs and consistently delivering better diagnostic, treatment and preventive services to patients.
To get in touch with key stakeholders at hospitals and physicians’ groups, consistently guiding them down a purchase path, consider optimizing these aspects of your organization’s communications strategy.