Programmatic Targeting Series Part 3: How does AdTech relate to physician and healthcare marketing?

Let's dive into how programmatic advertising impacts the world of physician and healthcare marketing.

2018-09-10T11:49:34+00:00 September 10th, 2018|Healthcare Marketing|

HealthLink Dimensions acquires Alert Services Corporation

ATLANTA, GA -- HealthLink Dimensions®, a healthcare data solutions provider, today announced it has acquired Alert Services Corporation, expanding its presence in the $15 billion healthcare staffing market. Alert Services Corporation, based in Alpharetta, GA, connects hospital and health system recruiting departments with physician and advanced practitioner candidates. Alert Services Corporation’s [...]

2018-07-23T22:31:05+00:00 July 24th, 2018|Press Releases|

When marketing to doctors, the patient comes first

The emphasis on providing positive experiences in healthcare is only growing, and organizations should consider whether their communications strategy puts the patient first even when messages are directed at doctors.

2018-07-19T17:28:07+00:00 July 19th, 2018|Healthcare Marketing, Physician Demographics|

5 ways to make physician email marketing more engaging

Life sciences firms and payers that are seeking to establish productive relationships with doctors and other healthcare providers must find ways to capture and hold these professionals’ interest.

2018-07-05T13:12:02+00:00 July 5th, 2018|Data Append, Physician Demographics, Physician Email|

Programmatic advertising is taking over display ads: How can life sciences companies benefit?

With advanced strategies and reliable data on their side, companies specializing in pharmaceuticals and medical devices can find powerful uses for programmatic advertising in their marketing campaigns.

2018-06-15T18:33:41+00:00 June 27th, 2018|Data Append, Data Cleansing, Healthcare Marketing|

Payer-provider partnerships are key to promoting value-based care

Closer partnerships between providers and payers are crucial to achieving the potential of value-based programs and consistently delivering better diagnostic, treatment and preventive services to patients.

2018-06-20T15:21:35+00:00 June 20th, 2018|Physician Demographics, Physician Email|