The Importance of Personal Contact Information When Purchasing HCP Data
Healthcare marketers rely on healthcare provider (HCP) data so they…
What Does Web 3.0 Mean for Marketers?
The internet continues to evolve as new technologies emerge and…
Doctors Really Do Care About Their Patients, So Give Them Useful Clinical Information
There has been an increased focus on physicians’ interest in…
Incorporating Both Prospecting Ads and Retargeting Ads In Programmatic Strategies
Marketers often talk about the marketing funnel as if the…
Healthcare Strategies for Recruiting Specialty Physicians
As we’ve previously mentioned, today’s hospital recruitment teams face an…
The Personalization Imperative in Healthcare and Pharmaceutical Marketing
Even though a lot of interactions are taking place in…
The Impact of Inflation on Pharma Marketing
Inflation is impacting every aspect of the economy, from higher…
Emerging Post-pandemic Trends in Medical Communication
The rise in digital technologies in the healthcare sector during…
Influencer Marketing – Is It Right for Healthcare Marketing?
What comes to mind when you hear the phrase “influencer…