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Agency Turns To HealthLink To Reach More Doctors

A Healthlink Dimensions Case Study

Agency Turns To HealthLink To Reach More Doctors

When a self-described “behavior change agency” had to create a series of campaigns focused on healthcare professionals, its media team faced unfamiliar challenges with a hard-to-reach audience. While it may sound counterintuitive, this specialized advertising agency was far more comfortable developing messaging to change the minds – and behavior – of millions of Americans than persuading a relatively small universe of physicians and other care providers. But why?

Get the case study for the complete story – and see how a data and deployment transformation set the stage for more successful engagement and scalable outreach results.

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